The best partner marketing programs? They’re never static. Having led marketing at HubSpot and now…
There’s a sea change with the advancements in data and AI. As ad spending continues to be a…
With tech transforming industries to such an extent that many business categories have been rendered…
News provided by: Zight , Aug 19, 2024, 10:00 ET Zight Strengthens Leadership with Executive Promotions…
B2B buyers are overwhelmed by the colossal volumes of data that beset us today. In…
Stories are hardwired in us, so much so that with narrative is how we make…
Data-driven marketing isn’t just about crunching numbers. More so, it’s about the reframe- how brands…
Some things are better as a pair (and no, we’re not talking about peanut butter…
There are general frameworks marketing & data leaders can adopt, but we must get into…
Gen AI is more than a business case today, owing to its multimodal functionalities. It’s not…