Author: PRNEWSWIRE

New Partnership Unlocks Data Activation to Power Impactful Marketing Campaigns NEW YORK, Oct. 3, 2024 /PRNewswire/ — GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization’s customer data, and Databricks, the Data and AI company, today announced a new partnership to empower marketing and data teams to drive revenue through a best-in-class technology integration. The integration layers GrowthLoop’s composable CDP on top of the robust data processing and machine learning capabilities of Databricks’ Data Intelligence Platform, solving a significant pain point for marketers: the ability to access the necessary customer data to efficiently activate, understand, and accelerate personalized…

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CX

SAN FRANCISCO, Oct. 3, 2024 /PRNewswire/ — Travel planning startup Wanderboat has launched a major update to its AI-powered platform, introducing a redesigned interface that promises a more intuitive and community-driven travel experience. Since its beta release earlier this summer, Wanderboat has reached a milestone of engaging in over 4 million conversations globally, helping users discover local gems and plan trips. The company has been rapidly improving its search engine and AI user interface based on feedback from more than 100 of those users. This valuable input has shaped the development of a refreshed UI that not only simplifies travel planning but also amplifies…

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Alex joins Blis from Samsung Ads; part of US growth acceleration NEW YORK, Oct. 3, 2024 /PRNewswire/ — Blis, the geo-based advertising tech stack, today announces the hire of Alex Boras as President of Blis US, based in New York. Alex brings a deep knowledge of the digital advertising industry with over 20 years of experience leading teams at agencies and technology companies. His successful management track record and expertise building businesses will drive continued expansion in the US market. Alex joins Blis from Samsung Ads, where he successfully scaled Samsung’s programmatic and platform operation into one of the largest CTV businesses. Over the past decade,…

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CX

With over 600 attendees from leading organizations, the 2024 Strategic Partner Meeting in Vienna emerged as a vibrant hub of insights, groundbreaking discussions, and game-changing innovations in BPM, EA, and GRC – showcasing how BOC Group’s flagship products harness reliable information to drive business transformation and success on a global scale. DUBLIN, Oct. 3, 2024 /PRNewswire/ — BOC Group, the global leader in Enterprise Modelling Software, hosted its 21st Strategic Partner Meeting on September 12th and 13th at the iconic Schönbrunn Palace in Vienna, uniting industry leaders and visionaries for an immersive conference experience. The conference kicked off with a keynote from the BOC Group Management Board, emphasizing the advantages of integrating ADONIS,…

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CX

Glia delivers a simple, guided digital process for banks and credit unions to benchmark and evaluate impact of service interactions NEW YORK, Oct. 3, 2024 /PRNewswire/ — Glia, the leader in customer interaction technology, today announced the launch of its Unified Interactions Index Calculator, providing a seamless, guided digital process for financial services companies to benchmark themselves against over 500 peer companies. The online calculator is based on Glia’s Unified Interactions Index, a new, more effective way for financial institutions to define and measure the value created by their customer interactions based on comparisons of efficiency, effectiveness and experience. The Interactions Index Calculator is now available…

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NEW YORK, Oct. 1, 2024 /PRNewswire/ — Movable Ink, a leader in AI-powered email and mobile personalization, announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign. “Through these integrations, marketers have the power of AI-powered personalization and dynamic experience orchestration at their fingertips. This makes it easier than ever to automatically produce unlimited personalized experiences and transform their data into ROI with unmatched efficiency,” said Vivek Sharma, CEO & Co-Founder of Movable Ink. “It’s true personalization…

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The SynFutures Vault on Base enables users to participate in automated yield-generating strategies for margin tokens through individual vaults. HONG KONG, Oct. 1, 2024 /PRNewswire/ — SynFutures (www.synfutures.com), the leading DeFi derivatives protocol, announced the launch of The SynFutures Vault on Base. The Vault enables third-party providers to deploy individual vaults for each supported margin token, bringing new automated yield-generating strategies to SynFutures’ growing community. Trading on a decentralized finance (DeFi) protocol requires time, energy, and strategy. For traders new to DeFi or the broader Web3 space, learning to trade and take advantage of the various earning opportunities can be overwhelming. The Vault provides…

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REDWOOD CITY, Calif., Oct. 1, 2024 /PRNewswire/ — QuillBot, a pioneer in the application of AI to help individuals improve and perfect their writing skills, today announced the appointments of three key leaders: Jeremy Pippin to the role of Vice President of Product, Rodrigo Fontes to the role of Vice President of Marketing, and Kelly Varma to the role of Vice President and Chief of Staff to CEO Rohan Gupta. They will all report directly to Gupta. “QuillBot helps millions of people around the world write with clarity and confidence,” said Gupta. “Jeremy, Rodrigo, and Kelly’s combined expertise in product innovation, marketing strategy, and operational leadership will be invaluable as…

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NEW YORK, Oct. 1, 2024 /PRNewswire/ — Teneo, the global CEO advisory firm, today announced a partnership with Evidenza.ai, the world’s leading AI-powered market research platform. Teneo brings reputational and go-to-market insights to its network of clients around the world, and Evidenza’s platform will allow companies to conduct dynamic “on-demand” market research for the first time with B2B customers at scale. Evidenza is pioneering the application of synthetic research to marketing and communications, helping companies make faster and smarter go-to-market decisions. Its technology uses generative AI to create detailed and dynamic customer personas, capable of engaging in qualitative interviews or taking part…

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CX

New real-time customer insights platform powered by Qualtrics allowed Lumen to increase NPS scores 17 points year over year Lumen found that when their frontline service technicians feel recognized for delivering excellent customer service, they are nine times more likely to resolve customer issues in a single visit PROVO, Utah and SEATTLE, Oct. 1, 2024 /PRNewswire/ — Qualtrics, the leader and creator of the experience management (XM) category, expanded on its partnership with Lumen, a global enterprise technology platform and telecommunications company, to redesign Lumen’s customer and employee experience programs and improve the service it provides to customers. Powered by Qualtrics XM® for Customer Experience suite and…

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