performance marketing - Ciente

CTVBuyer Establishes Partnership with Recrue Media to Create Unprecedented CTV Capability for Local Advertising

By PRNEWSWIREMarch 1, 20240

EAST GREENWICH, R.I., Feb. 28, 2024 /PRNewswire/ — CTVBuyer, LLC, a monetization and ad operations agency for CTV publishers, has announced a strategic…

Strategy & Management

Amsive Wins Two Search Engine Land Awards with Erin Rooney Doland Named Search Marketer of the Year and Amsive Securing Best Local Search Initiative – SEO

By PRNEWSWIRENovember 27, 20230

Recognition comes along with Amsive’s latest report on the importance of Audience Science™ to accelerate growth for clients NEW YORK and CHICAGO, Oct. 31,…

Marketing Software

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

By PRNEWSWIREOctober 30, 20230

Leading partner marketing platform receives Best Performance Marketing Technology award for their innovative tracking, attribution, and automation solutions. MOUNTAIN VIEW,…

Strategy & Management

Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

By PRNEWSWIREOctober 17, 20230

Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, Oct. 16, 2023 /PRNewswire/ — Tinuiti, the…

Strategy & Management

Pop Up Mob and BLP join forces to deliver seamless multi-channel marketing solutions for global consumer brands

By PRNEWSWIREOctober 9, 20230

Clients will benefit from the seamless integration of Pop Up Mob’s brand activations with BLP’s digital marketing strategies. This unified approach…

Strategy & Management

Channel99 Debuts Next-Generation Performance Marketing Platform to Reveal the True Financial Return of B2B Marketing

By PRNEWSWIRESeptember 22, 20230

The new platform features the first universal B2B tracking pixel to bringtransparency to the efficiency of B2B advertising, social, video…

Op-ed

Performance Marketing: Optimizing ROI With 6 Performance Marketing Strategies

By Ciente Editorial TeamJune 26, 20230

The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.