Some things are better as a pair (and no, we’re not talking about peanut butter and jelly). It’s tech and creatives in marketing. Modern tech acquisition looks nothing like it did in the past. And with each company having unique needs and maturation, this story just keeps taking different turns. It’s about time marketers take control of how their data modeling process. In this conversation, Audrei (Head of Strategic Partnerships, Ogilvy) and Suruchi (CMO, Ciente) discuss all things martech- with talking points on tech selection & acquisition, modular marketing, and AI’s role in expanding possibilities. Here’s your podcast. About the…
Author: Ciente Editorial Team
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There are general frameworks marketing & data leaders can adopt, but we must get into the nitty-gritty of it and create room for flexibility. In this podcast, Naomi Liu (Director of Global Marketing Operations, EFI) and Suruchi Bhargava (CMO, Ciente) lay out the foundation for effective and agile marketing ops, including best practices, analytics, and cross-team collaboration. Learn how to structure your marketing team perfectly because we all could use some certainty in an uncertain world. Naomi LiuDirector of Global Marketing Operations at EFI Naomi Liu is the Director of Global Marketing Operations at EFI, a world leader in the…
Gen AI is more than a business case today, owing to its multimodal functionalities. It’s not a leap into the future; it is the future. In this conversation, Faranak and Suruchi discuss the practical use cases of Gen AI, top cloud tech trends, and the new customer landscape. Learn from Google’s Director of Global Strategic Initiatives what it takes to win modern customers and prioritize strategic initiatives. It’s time to differentiate beacons from white noise. Listen now! Faranak Farahmand Pour Director of Global Strategic Initiatives at Google Currently based in Dubai, Faranak brings a leadership mindset and a track record of execution…
A myriad of factors are impacting consumer sentiment today. And we must be thoughtful about the preferences or pressures that affect our customers. In this new TechTalk episode, Navneeta Borooah(Director of Global Marketing at Capgemini Engineering) and Suruchi Bhargava (CMO, Ciente) talk about digital-first reality, tech roadmaps, and using tech as a solution to be more proactive- preparing for uncertainty and eliminating siloedfunctions Listen in! Navneeta BorooahDirector of Global Marketing at Capgemini Engineering Navneeta is a Marketing and Communications professional with over 20+ years of experience in marketing technology products and engineering services.Navneeta has worked extensively in most pillars of Marketing and…
Modern CEOs deal with mounting demands and must speedily pivot in the VUCA world to deal with disruption head-on. In this episode, ML (CEO- APAC, Indicia Worldwide) and Suruchi (CMO, Ciente) discuss dealing with this redefined role, data overload, tech-empowered creativity, and fostering psychological safety in the organization. There are experiences tech enables- and creativity delivers. All you need to do is to learn to build a new relationship with data. Connect the dots. Here’s your podcast. About the Guest: Mahalakshmi Srinivasan DsouzaCEO- APAC, Indicia Worldwide Working parent | CFO turned CEO |Keen learner With over 24 years’ experience across…
Data-driven decisions are vital for successful marketing campaigns. Do you have the right demand gen metrics to ensure your efforts hit the mark?
Let’s face it – marketing budgets are often the first to get slashed. But as marketers, we’re constantly challenged to achieve ambitious goals with limited resources. How can you tread this tightrope? In this TechTalk episode, Marisol González Orellana (Director, Latin America Marketing at Palo Alto Networks) and Suruchi Bhargava (CMO at Ciente) explore leveraging your ecosystem of partners, upskilling your team, and harnessing the power of AI for greater efficiency and personalization. You must see every marketing dollar from the lens of investment and how it adds to the bottom line, not immediately- but someday. Here’s your podcast! Marisol…
Are you looking to spice up your B2B marketing strategy? Discover a variety of content types to engage your audience and boost your organization’s success.
In today’s marketing landscape, data is paramount. Yet, a concerning trend shows that only half of marketing decisions are data-backed. To improve ROI and bottom-line impact, marketers must prioritize unifying data sources. In modern marketing, aesthetics take a back seat to direct revenue impact, and success hinges on simplifying the sales process and maximizing efficiency. Discover how marketers can achieve more with less in times of dwindling budgets with Natalia Marusic (Marketing Manager, Lenovo) and Suruchi Bhargava (CMO, Ciente) in this insightful episode. Natalia MarusicMarketing Manager EMEA at Lenovo Natalia extensive experience and track record at industry-leading companies such as VMware,…
It’s critical to meet the new digital standard- hyper-personalization. And this is why about 97% of business leaders say CX management is integral to their strategy. Marketers must understand how to make data work for them and strike the right balance between tech and human touch. Join industry experts Mike Nasreddin (Regional Channel Director MEA at Creatio) and Suruchi Bhargava (CMO at Ciente) in this podcast as they discuss the elephant in the room- misguided projections, hazardous assumptions, and how digital touchpoints serve or sever customer relationships. Enjoy listening! Mike NasreddinRegional Channel Director MEA at Creatio Mike Nasreddin has a wealth…