Author: Ciente Editorial Team

Modern CEOs deal with mounting demands and must speedily pivot in the VUCA world to deal with disruption head-on. In this episode, ML (CEO- APAC, Indicia Worldwide) and Suruchi (CMO, Ciente) discuss dealing with this redefined role, data overload, tech-empowered creativity, and fostering psychological safety in the organization. There are experiences tech enables- and creativity delivers. All you need to do is to learn to build a new relationship with data. Connect the dots. Here’s your podcast. About the Guest: Mahalakshmi Srinivasan DsouzaCEO- APAC, Indicia Worldwide Working parent | CFO turned CEO |Keen learner With over 24 years’ experience across…

Data-driven decisions are vital for successful marketing campaigns. Do you have the right demand gen metrics to ensure your efforts hit the mark?

Let’s face it – marketing budgets are often the first to get slashed. But as marketers, we’re constantly challenged to achieve ambitious goals with limited resources. How can you tread this tightrope? In this TechTalk episode, Marisol González Orellana (Director, Latin America Marketing at Palo Alto Networks) and Suruchi Bhargava (CMO at Ciente) explore leveraging your ecosystem of partners, upskilling your team, and harnessing the power of AI for greater efficiency and personalization. You must see every marketing dollar from the lens of investment and how it adds to the bottom line, not immediately- but someday. Here’s your podcast! Marisol…

Are you looking to spice up your B2B marketing strategy? Discover a variety of content types to engage your audience and boost your organization’s success.

In today’s marketing landscape, data is paramount. Yet, a concerning trend shows that only half of marketing decisions are data-backed. To improve ROI and bottom-line impact, marketers must prioritize unifying data sources. In modern marketing, aesthetics take a back seat to direct revenue impact, and success hinges on simplifying the sales process and maximizing efficiency. Discover how marketers can achieve more with less in times of dwindling budgets with Natalia Marusic (Marketing Manager, Lenovo) and Suruchi Bhargava (CMO, Ciente) in this insightful episode. Natalia MarusicMarketing Manager EMEA at Lenovo Natalia extensive experience and track record at industry-leading companies such as VMware,…

It’s critical to meet the new digital standard- hyper-personalization. And this is why about 97% of business leaders say CX management is integral to their strategy. Marketers must understand how to make data work for them and strike the right balance between tech and human touch. Join industry experts Mike Nasreddin (Regional Channel Director MEA at Creatio) and Suruchi Bhargava (CMO at Ciente) in this podcast as they discuss the elephant in the room- misguided projections, hazardous assumptions, and how digital touchpoints serve or sever customer relationships. Enjoy listening! Mike NasreddinRegional Channel Director MEA at Creatio Mike Nasreddin has a wealth…

Marketing leaders must prioritize initiatives that add to the bottom line while also knowing how to build a strong business case for the budget. With trust being the cornerstone of business success, marketing nurtures customers through transparency, education, and testimonials. But as a marketing leader, how do you cut through the fog of what’s worth your investment and what’s not? On this episode of TechTalk, join Saad Samadi (Head of Marketing, Gargash Group) and Suruchi Bhargava (CMO, Ciente) as they drill down the essence of customer-centricity and take on these pressing questions. P.S. We also have a fascinating question for…

The MarTech landscape grew to over 13k solutions last year. But with decreased utilization and the need to make the most of the budget, it all boils down to quicker innovation. In this podcast, Ghandi Nader (Sr Partner Solutions Architect Adtech/Martech, AWS) and Suruchi Bhargava(CMO, Ciente) cover the modern tech stack, shared goals, the latest ad tech developments, first-party data for consent-based advertising, CDPs, and martech management best practices you shouldn’t miss. It’s time marketers/advertisers create a more privacy-centric framework that respects customer data. Enjoy listening! About the Guest: Ghandi NaderSr Partner Solutions Architect Adtech/Martech, AWS Ghandi Nader is a…

Data analytics is a fundamental skill for marketers, providing insights into markets, products, consumers, and competitors. AI leverages that data to enhance visibility, predict churn, and optimize the marketing funnel. But how can marketers leverage AI to optimize the customer journey and revolutionize marketing’s impact on the bottom line? Join Michael Benjamin (Director of Marketing, Intuit) and Suruchi Bhargava (CMO, Ciente) in this podcast exploring modern marketing dynamics. From essential skills like data analytics to the transformative power of AI- discover the shift from marketing as a cost center to a growth driver. About the Guest: Michael Benjamin Director of Marketing,…

Is AI the Missing Piece in Your B2B Marketing Strategy?