Even the best business strategies fall flat without the right story- and the right storytellers. In this episode of TechTalk, Ciente’s CMO and host Suruchi unearths why communication gaps occur and how strategy becomes meaningful only when it’s clearly understood.
Joined by Lyn Kwek, Director of Communications & Corporate Affairs at ACI, they discuss how comms teams can unify internal voices, navigate APAC’s regional complexities, and focus on what truly matters—impact, not just impressions.
From debunking PR myths to humanizing messaging, this episode explores what modern comms need most: connection, clarity, and purpose. As Lyn puts it, ‘Communications isn’t just about announcements—it’s about ongoing engagement, trust, and telling stories that matter.’
Tune in for bold thinking, no spin, and leadership you’ll actually learn from.
About the Guest:
The story of my career is about moving from tactical execution to strategic engagement.
I started in technology sales, where I orchestrated multi-million dollar software and services deals across strategic accounts. My sales experience equips me with profound business acumen, honing my ability to foster strategic relationships and navigate complex decision-making processes.
After my MBA, I transitioned into marketing, focusing on demand generation through impactful and measurable campaigns. In pursuit of deeper strategic engagement through storytelling and a communication-centric approach, I pivoted to Communications and Corporate Affairs, focusing on bolstering brand awareness and the company’s reputation among key stakeholders, including media, industry analysts, policymakers, and partners.
From commercial sales to demand generation and content to strategic communications, my career journey underscores the intentional synergy from execution to strategy, contributing to a well-rounded perspective to fuel success.