Author: CienteMarTech

The cause-and-effect approach to measuring performance is making marketers increasingly myopic. The focus today should be on creating moments of shared value. In our 45th podcast episode, Dominic Milan (Strategy lead, Dentsu B2B) and Suruchi Bhargava (CMO, Ciente) explore what’s redefining media and marketing- underscoring Gen AI, engagement, and long-term value. 🎙️”Positive brand experiences all kind of stem from meaningful dialogue. And if you take Dentsu as an example, our CXM business centers around the premise of the next best action.” Learn how to strategize in terms of attention versus reach to make your marketing plans more powerful. Dive in!…

Owing to economic and political disequilibrium and a pandemic that went out of hand, modern consumers have a hard time comprehending who to turn to for credible information. The currency of business lies in the relationships and connections we cultivate. As brand builders, the onus is on us to honor human connection- said Paula Parkes (Vice President of Marketing, Asia Pacific & Japan at ServiceNow) in this podcast episode with Ciente’s CMO- Suruchi. The riveting discussion has action-packed takeaways on navigating the crossroads of trust, tech, and innovation. Grab the insights here. About the Guest: Paula ParkesVice President Marketing, Asia…

Modern marketing teams struggle to optimize cross-channel performance. It’s easy today to measure the performance of channels in isolation, but that doesn’t offer a comprehensive view at the customer level. Join host Suruchi Bhargava, CMO of Ciente, as she chats with Angela Barthel, Field Marketing Manager at Eightfold, about the art and science of marketing data visualization, data-driven stories, optimizing cross-channel performance for today’s empowered buyer, multi-touch attribution, and effective loyalty programs. Dive into another electrifying marketing conversation right here. About the Guest: Angela BarthelField Marketing Manager, Eightfold I am a dynamic marketing professional with a strong foundation in sales,…

Digital maturity is more than just using tech—it’s about reimagining how your business operates in the era now called the fourth industrial revolution. True digital leaders don’t follow old playbooks; they set new standards. The biggest challenge today? There is no benchmarking out there- no real definition of saying what an organization has achieved is truly mature. Rahul Karam (Director – Digital & Performance, Initiative) and Suruchi Bhargava (CMO, Ciente) dig deep into digital maturity, analytics, and outcome-oriented marketing efforts on Ciente’s new TechTalk. As the digital world keeps changing, we’ve got to break away from the usual playbook– that’s…

Customer data is coming in hot from all directions—but which sources are actually usable? Which ones need refining before they’re worth anything? Is all of this data flowing into a single system like a CDP? Can you pinpoint information about a particular individual or buying group based on your integrated data source? Madhur (General Manager, Marketing at Tata Communications) and Suruchi (CMO, Ciente) cover it all in this new TechTalk episode. From developing a strategic marketing program, using ABM power moves to embracing an entrepreneurial vision- this discussion will equip you with a power-packed game plan to lead with impact.…

The best partner marketing programs? They’re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente’s CMO Suruchi- Mo’Shai (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement—but it’s all about how you use the data to tell the right story. Beyond the numbers, value alignment is everything. If your partner’s culture and goals don’t sync with yours, the partnership falls flat for the customer. And while marketers are laser-focused on performance, branding still holds power—especially in today’s…

There’s a sea change with the advancements in data and AI. As ad spending continues to be a prominent line item for marketers, AI is reshaping advertising, especially with its predictive capabilities. In this podcast episode, Tom Roach (VP, Brand Strategy at JellyFish) and Suruchi Bhargava (CMO, Ciente) cover AI’s role in branding, the economic impact of advertising, mindshare & metrics to measure it, and the very intense brand vs performance debate. Brands spend on advertising to create memories in people’s minds. Most people aren’t actively buying 24*7, so you’re probably out of the market for a certain thing more than you’re in it. The real flex? Being at the top of people’s minds when they think…

With tech transforming industries to such an extent that many business categories have been rendered obsolete, companies mustn’t only expand into new markets but also create new markets. In this episode, Suruchi Bhargava (CMO, Ciente) interviews Zhenya Winters (Head of Marketing, Bottomline)- talking about market expansion, business strategy, the role of partnerships in market success, and thought leadership as a growth strategy. “I think as a marketer, but also as a business strategist, you have to look to see where the most potential is”- says Zhenya. Listen to the entire pod conversation here. About the Guest: Zhenya WintersHead of Marketing,…

B2B buyers are overwhelmed by the colossal volumes of data that beset us today. In this podcast, Hakob Arotine (Team Lead, Field Marketing, SAP) and Suruchi Bhargava (CMO, Ciente) discuss how engagement rate ties back to people, tech and data gaps, and AI-led experiences. In today’s day and age- how we invest in tech can be the difference between winning and losing. These investments are easy to make but hard to get returns from, especially if not done strategically. Explore how cost-benefit analysis can ensure marketers spend their budgets on the right tech. Here is your podcast. About the Guest:…

Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us. In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it’s art, why it’s imperative to pare down ad KPIs, and what’s behind the uptick in the adoption of Gen AI. Keep pace with the tech evolution. Here’s the episode. About the Guest: Unnati MehrotraGroup Head, Dentsu Creative Unnati is passionate about marketing and its impacts on businesses and society. Her experience in the Marketing domain spans over…