Data is a critical component of a successful ABM strategy. How can you leverage data-driven insights for effective marketing?
Author: CienteMarTech
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A good CX can bring you closer to your brand advocates. How can data analytics help you deliver a seamless experience?
Data-driven marketing isn’t just about crunching numbers. More so, it’s about the reframe- how brands show up for their customers. In this podcast, Keyur (Associate Director – Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity to bring down CPAs. If the data is the engine that fuels our systems, AI is the accelerator. Tune in now! About the Guest: Keyur DhavleAssociate Director – Data Analytics Strategy at Merkle Keyur has over eight years of consulting experience in Analytics, MarTech, Data Engineering …
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