Author: CienteMarTech

Mass marketing won’t cut it anymore. Marketers must be precise. How can marketing teams leverage ad tech for efficient digital advertising? Increased awareness, traffic, leads, and sales – are all benefits you can expect when mixing digital ads with your current marketing strategies. There was a time when marketers used to advertise to as many people as possible, now we show the right ad to the right consumer in the right moment – the road was definitely a long one. Adtech occupies a unique place in digital advertising due to its ability to deliver the right message at the right…

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New spot featuring Peyton Manning debuts on first day of 2024 NFL Draft COLUMBUS, Ohio, April 16, 2024 /PRNewswire/ — As the #1 pick in the 1998 NFL Draft, Peyton Manning knows what top prospects should expect as they prepare for Draft night. In Nationwide’s newest ad, the insurance and financial services company’s longtime brand ambassador uses his experience to help draftees prepare for their big moment. The new creative leverages Nationwide’s partnership with the NFL and its relationship with one of football’s most recognizable figures to reinforce Nationwide as a trusted financial services provider. “Draft Night Drills” features the NFL Hall of Famer coaching fictional prospects…

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Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS NEW YORK, April 16, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Miles Partnership, a strategic marketing company focused exclusively on travel and tourism, today announced campaign results from the VISIT FLORIDA Sun Seekers digital advertising campaign. The campaign goal was to drive visitation to and purchases in Florida, as well as a positive return on ad spend (RoAS). Utilizing AdTheorent’s Destination Sales Lift 360, the campaign drove a 363% sales lift and $67M in incremental in-market sales and yielded an overall…

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Retail Media, Connected TV, and Audio Advertising Experience Double-Digit Growth Creator Economy Helps Spark Social Media Rebound NEW YORK, April 16, 2024 /PRNewswire/ — Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion. “Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in…

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HOUSTON, April 16, 2024 /PRNewswire/ — SecurityGate, the provider of the leading SaaS platform for OT cyber improvement, is excited to announce the launch of its new channel program aimed at collaborating with service providers, resellers, technology integrators, and OEMs. This strategic initiative is designed to empower asset owners to enhance their cybersecurity posture. Effective cyber defenses are crucial as threats become more complex and frequent. SecurityGate understands the importance of mitigating risks and protecting critical assets. To achieve this goal, we strive to establish solid relationships with service providers, resellers, technology integrators, and OEMs. By working together, we can deliver comprehensive…

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Sales veteran joins the contact center analytics leader to head revenue generation. FAIRFAX COUNTY, Va., April 16, 2024 /PRNewswire/ — SuccessKPI, Inc., a cloud-native CCaaS insight provider and a leader of the current 2023 Frost & Sullivan Workforce Optimization (WFO) Radar report, today announced the appointment of Josh Abich as chief revenue officer (CRO) to help the company harness and manage its continuing AI-powered hypergrowth ascent. Abich, of the Washington D.C. area, assumes responsibility for revenue-related functions including sales, customer success, delivery, customer support and sales engineering. He will work to unify and optimize the teams that have helped SuccessKPI generate high double and triple-digit growth over the…

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CX

DOWNERS GROVE, Ill., April 16, 2024 /PRNewswire/ — Allant Group LLC, a Customer Data Orchestration company, announces the addition of Speedeon life event data to its Audience Attribute Marketplace, giving Allant clients the ability to further improve their first-party data enrichment strategies. Speedeon data gives Allant Audience Attribute Marketplace users access to best-in-class life event data, including pre-mover, new mover, prenatal, new baby, newly engaged, newly married, and newly single signals for more than 50 million individuals every year. “We’re thrilled to partner with Allant Group and integrate Speedeon’s robust life event data offerings into the Allant Audience Attribute Marketplace, enhancing the depth and…

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DALLAS, April 16, 2024 /PRNewswire/ — Lucas Watson is appointed Chief Sales Officer, Parcel Logistics North America, within Körber’s Business Area Supply Chain, located in Dallas, Texas, effective April 15, 2024. In his role, Lucas will lead all business development and marketing functions for the region. He comes to Körber with over a decade of industry experience in various in-house systems and applications with a strong background in sales team management, including leading system integration projects at DCS and as a global key account manager for Amazon at Fives Intralogistics. Lucas holds a Bachelor of Business Administration degree from Middle Tennessee State University and will play a key…

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