Author: Ciente Editorial Team

Even the best business strategies fall flat without the right story- and the right storytellers. In this episode of TechTalk, Ciente’s CMO and host Suruchi unearths why communication gaps occur and how strategy becomes meaningful only when it’s clearly understood. Joined by Lyn Kwek, Director of Communications & Corporate Affairs at ACI, they discuss how comms teams can unify internal voices, navigate APAC’s regional complexities, and focus on what truly matters—impact, not just impressions. From debunking PR myths to humanizing messaging, this episode explores what modern comms need most: connection, clarity, and purpose. As Lyn puts it, ‘Communications isn’t just about announcements—it’s about…

Google might make finding results on YouTube easier by introducing new short-form clips. Digital transformations have changed search. Especially with the advent of AI, SERPs now entail a detailed AI-generated overview as an answer to a user’s query. But this is all a text-based overview where the summary is generated from all relevant webpages. What Google is testing (or experimenting) for YouTube is somewhat different. The AI-generated overviews for YouTube won’t be text-based, but video carousels. These carousels will pull relevant short clips from the video to support queries on selected subjects. This is to evolve how search is performed…

Dive deeper into different lead magnet formats that help consistently engage your audience – why they work and how to choose the right one for your brand. eBooks and Whitepapers: The Cornerstone of B2B Lead Magnets Why eBooks and Whitepapers Still Deliver Results eBooks with whitepapers maintain their status as outstanding primary tools when generating leads for B2B marketing activities. Why? Your audience learns valuable knowledge through these items, which directs them toward recognizing your solution as an answer to what they need. Most B2B decision-makers seek in-depth explanations along with a precise understanding of how solutions from your company…

Hippo Video’s new AI Agent is set to revolutionize how marketing and sales communicate and drive engagement. Hippo Video’s new automation feature for video creation, localization, and distribution will allow marketers to curate AI-personalized campaigns. With this tool, the overall production time will significantly decrease from hours to minutes. And it’s also been designed keeping enterprise needs in mind, such as digital privacy and compliance. Their underlying logic is delivering personalized content tailored for individual prospects. This will drastically help decrease the length of sales cycles and elevate CTRs. With the amalgamation of gen AI with human-like avatars, Hippo Video…

Will Huawei’s Ascend 920 be able to replace NVIDIA’s H20 chips across the Chinese market? Last week, amidst the looming trade war, the US put limitations on NVIDIA. The H20 chips, which were specially designed owing to the US’s export regulations, now require special access to sell in China. The US wonders if it’s allowing China more access to power than it should. This limitation tightened the grip on selling AI chips to China, which could add an extra computing edge to its supercomputers. While this was disappointing news for NVIDIA, its Chinese competitors foresaw this as an opportunity. Huawei…

dvertising is shifting from a solely creative model to a performance-based one, with data steering this change. The success of your ads doesn’t solely depend on visibility. Businesses wish to see tangible (measurable) outcomes. Across the advertising world, a campaign’s performance isn’t measured by CTRs and impressions. The real value is created through ad returns, conversions, and CLTV. The business value is all in the data. To drive this value and maximize the ad campaign’s potential, advertisers are critically leveraging data science. Because tech innovations have drastically transformed all digital channels, advertisers are attempting their best to keep up. This…

Coca-Cola is bringing its iconic campaign back for this generation. 2011 was a great time for Coca-Cola— in its Australia division, the brand launched the iconic “Share a Coke” campaign. The idea, while simple, left an undeniable mark on people and the marketing landscape. The campaign will be making a comeback for the “modern” audience. In Coca-Cola’s own words, “Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as…

Today’s age of mass distribution and an always-on attitude has captured people’s attention, but brands are lagging behind. More than ever, brands have had to fight for this attention. Whether through an influencer or a creator, people are constantly consuming content. And in this age, brands with personalities are the ones that will be able to stand out. The audience doesn’t want something neutral- their sights are set on growing, improving, and being entertained. But, there is a tool brands can use to find their personality, and it costs nothing to use it. It’s called brand mapping. A fun and…

Transforming B2B payments isn’t about digitizing a single process but giving a crucial edge to organizational agility. The fast pace of digital transformation has afforded flexibility and convenience for every industry. And it’s what most decision-makers are seeking. B2B payments have always remained challenging due to legacy systems, numerous approval hierarchies, and manual operations. And there have been three persistent pain points: data security, control, and speed. Businesses have been on the active lookout for solutions – real-time and seamless. They don’t merely wish for a smooth payment experience for their clients but also require a means to streamline their…

With AI, every marketing function as we know it has transformed. But, some still struggle to let go of traditional methods and integrate AI at the core. The innovation plague has enrooted itself into every corner of today’s market. It has created a domino effect, escalating digital transformation, which has severely affected not only vendors but also buyers. The potential buyer, instead of waiting for sales interaction, now moves toward self-buying. They are quite informed through all the extensive research carried out beforehand. So, marketers also had to transform their strategies – from physical billboards to digital channels. But this…