Author: Ciente Editorial Team

Will Huawei’s Ascend 920 be able to replace NVIDIA’s H20 chips across the Chinese market? Last week, amidst the looming trade war, the US put limitations on NVIDIA. The H20 chips, which were specially designed owing to the US’s export regulations, now require special access to sell in China. The US wonders if it’s allowing China more access to power than it should. This limitation tightened the grip on selling AI chips to China, which could add an extra computing edge to its supercomputers. While this was disappointing news for NVIDIA, its Chinese competitors foresaw this as an opportunity. Huawei…

dvertising is shifting from a solely creative model to a performance-based one, with data steering this change. The success of your ads doesn’t solely depend on visibility. Businesses wish to see tangible (measurable) outcomes. Across the advertising world, a campaign’s performance isn’t measured by CTRs and impressions. The real value is created through ad returns, conversions, and CLTV. The business value is all in the data. To drive this value and maximize the ad campaign’s potential, advertisers are critically leveraging data science. Because tech innovations have drastically transformed all digital channels, advertisers are attempting their best to keep up. This…

Coca-Cola is bringing its iconic campaign back for this generation. 2011 was a great time for Coca-Cola— in its Australia division, the brand launched the iconic “Share a Coke” campaign. The idea, while simple, left an undeniable mark on people and the marketing landscape. The campaign will be making a comeback for the “modern” audience. In Coca-Cola’s own words, “Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as…

Today’s age of mass distribution and an always-on attitude has captured people’s attention, but brands are lagging behind. More than ever, brands have had to fight for this attention. Whether through an influencer or a creator, people are constantly consuming content. And in this age, brands with personalities are the ones that will be able to stand out. The audience doesn’t want something neutral- their sights are set on growing, improving, and being entertained. But, there is a tool brands can use to find their personality, and it costs nothing to use it. It’s called brand mapping. A fun and…

Transforming B2B payments isn’t about digitizing a single process but giving a crucial edge to organizational agility. The fast pace of digital transformation has afforded flexibility and convenience for every industry. And it’s what most decision-makers are seeking. B2B payments have always remained challenging due to legacy systems, numerous approval hierarchies, and manual operations. And there have been three persistent pain points: data security, control, and speed. Businesses have been on the active lookout for solutions – real-time and seamless. They don’t merely wish for a smooth payment experience for their clients but also require a means to streamline their…

With AI, every marketing function as we know it has transformed. But, some still struggle to let go of traditional methods and integrate AI at the core. The innovation plague has enrooted itself into every corner of today’s market. It has created a domino effect, escalating digital transformation, which has severely affected not only vendors but also buyers. The potential buyer, instead of waiting for sales interaction, now moves toward self-buying. They are quite informed through all the extensive research carried out beforehand. So, marketers also had to transform their strategies – from physical billboards to digital channels. But this…

As Agentic AI becomes widely adopted into core market functions, will the CX industry follow suit? “Agentic systems can play a key role in this, and the future of customer service will require a strategic blend of human and virtual agents, enhanced by generative and agentic AI,” emphasizes Capgemini’s Chief Strategy and Development Officer. Business leaders have realized the commercial potential of customer service. The transformative shift it’s undergoing can only be determined by Agentic AI. Integrating it into the systems would not only help draw out the business realities of their clients but also deliver actual value and impact.…

Canva has launched its new visual suite- the aim here is to break productivity and creativity silos, melding the two together. The visual suite combines presentations, videos, whiteboards, websites, and docs into one seamless format. So, what are the key highlights from Canva Create 2025: Canva created this host of tools for their users, cementing them as a customer-first organization. Built-in tool for background generation, object editing, and seamless adjustments.

As Agentic AI becomes widely adopted into core market functions, will the CX industry follow suit? “Agentic systems can play a key role in this, and the future of customer service will require a strategic blend of human and virtual agents, enhanced by generative and agentic AI,” emphasizes Capgemini’s Chief Strategy and Development Officer. Business leaders have realized the commercial potential of customer service. The transformative shift it’s undergoing can only be determined by Agentic AI. Integrating it into the systems would not only help draw out the business realities of their clients but also deliver actual value and impact.…

As the US government plans to advance kids’ online safety acts, Meta introduces new features to safeguard the same. The Internet has always been a substantial channel for learning and prompt solutions for every age group. However, there are always two sides to the coin, even concerning numerous online segments. There’s been a continuous worry over the (over)utilization of the Internet – online safety. And one of the age groups most affected by the lack of it is teenagers. So, Meta has incorporated significant updates to exercise caution. The tech powerhouse has introduced a “Teens Account” option on Facebook and…