The future of marketing belongs to brands that act like gardeners, not Pac-Man—nurturing trust, not just gobbling leads.
In this episode of TechTalk by Ciente, host Suruchi Bhargava (CMO, Ciente) leads a compelling conversation with Mihaela Gogota, Director of Global Demand Generation at UiPath -exploring how marketers can humanize automation, use AI with intention, and measure what truly matters—trust, lifetime value, and customer journeys that feel personal.
They dive into topics like marketing automation that feels human, using AI as a tool rather than a compass, and designing campaigns that serve business KPIs without losing the human connection.
Expect honest reflections, practical frameworks, and a shared vision for marketing that builds trust, not just clicks. Stream now!
About the Guest:
Mihaela Gogota is an experienced B2B marketer with a strong track record of building and scaling marketing programs in global tech companies.
With over 10 years of experience—most recently at UiPath—she’s led strategic initiatives that have driven measurable growth, improved operational efficiency, and strengthened marketing impact across regions. She’s known for her ability to bridge the gap between data and creativity. From implementing complex marketing automation workflows to developing integrated campaigns and managing global localization efforts, Mihaela brings technical know-how and a practical, collaborative mindset to every challenge.
Originally from Romania and now based in Spain, she brings a global perspective to her work and communicates fluently in English, Spanish, and Romanian. Colleagues describe her as thoughtful, reliable, and always willing to share knowledge—qualities that have made her not only a team player but also a mentor to others.
Mihaela is continuously investing in her growth, with recent learning focused on leadership, communication, and the evolving role of AI in marketing. She thrives in environments where curiosity is encouraged, people are empowered, and marketing is used as a real driver of business success.”