Hyper-connectivity and FOMO have got everybody hooked onto social platforms. Are businesses leveraging this untapped goldmine of potential leads?
Author: Ciente Editorial Team
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From global whispers to algorithmic echoes: as brands ride the influencer wave, the intrigue deepens—can AI outshine the storytellers?
Christmas is the perfect time to outshine your competitors. From heartwarming to hilarious, discover the Christmas campaigns that stole the show this year.
Can you briefly introduce yourself and what led to your current profession within Marketing? I am the founder and principal of Ready Set Bold, a fractional strategy and marketing organization, crafting successful product and global marketing strategies for startups to Fortune 500s across 80+ countries. With over 19+ years of experience in Medical Devices and Life sciences, I am an award winning global marketeer and strategist. Recently I was honoured to be recognised as a LinkedIN Top Voice for Thought Leadership. I started my career as an electrical engineering intern in Medical Devices and spent over 15 years in Med…
Streaming services had a pretty good run, but with ad-supported streaming gaining momentum and technology shaping this industry pretty wildly, media consumption patterns would look nothing like the past. In this podcast, Gaurav Jandwani (Executive Director, Arqiva) and Suruchi Bhargava (CMO, Ciente) talk about subscription fatigue, tech trends, top telecom KPIs, and immersive experiences to win more customers. Though this industry is constantly changing, the fundamentals remain the same. All we have to do is learn how to navigate it, wearing the customer’s hat. About the Guest: Gaurav JandwaniExec Director – Media & Broadcast, Arqiva Gaurav’s professional career spans more…
In this data-driven and information-rich world, micro-segmentation is marketers’ secret weapon to target the right customers with the right message at the right time.
The Metaverse, with its massive potential for businesses, is projected to be a trillion-dollar industry. But how can leaders set their foot in this virtual space?
Employee advocacy is an open horizon for marketing teams and is among the top trends for 2024. The question is, how successfully can you tap into this goldmine?
While other B2B companies often take themselves a little too seriously, Gong has managed to strike a refreshing balance between approachability and authority- emerging as a bold, quirky, and remarkable leader in the Rev Intelligence category. There are brands promising revolutionary tech solutions but failing to deliver tangible results. Join us on this podcast with Udi Ledergor (Chief Evangelist, Gong), where he highlights how Gong is the perfect fit for revenue teams (not only promising but also delivering personalization and scalability), the pivotal role of AI in sales communications, and how even as a SaaS brand- Gong built a raving…
Industry leaders swear by marketing automation as an imperative catalyst for efficient decision-making. Are you maximizing its potential?