Author: Ciente Editorial Team

Once a hobby, now big business. The creator economy shows how ordinary people are using social media to make a living.

From a click to a view, everything is a data point for businesses to profit from if used with the right martech stack. Is your organization well-stacked?

Inaccurate or irrelevant data can never lead to marketing success. You need enriched data with the power of Lead Enrichment tools to unlock a potential market.

Unwind at the intersection of technology and tranquility. Have AI Break!

TECH INVESTMENTS WON’T ALONE DRIVE VALUE. IF NOT COUPLED WITH VALUE CREATION, IT CAN ALL LEAD TO BUYERS’ REMORSE.

Ditch the one-size-fits-all approach; personalized solutions are the key to success. Is your business utilizing personalization as a catalyst for growth?

Personalization is a balance between algorithmic insights and heartfelt connections. It delivers brand loyalty in a market that craves intimacy, not just relevance.

From cat videos to CEOs, Facebook’s 2.9 billion users are a mixed bag. How are marketers tailoring their strategies to win over every scroll?

In a marketing-saturated world, David Shing (Shingy) believes creativity is crucial for forging genuine connections with audiences. It elevates ads from mere transactions to emotional touchstones. Shingy, a veteran of the digital landscape, joins us on a podcast with Suruchi (CMO, Ciente) to untangle the evolving tapestry of marketing. The episode navigates the blurring lines between content, ads, and experiences, all while exploring how data and technology can fuel groundbreaking creativity. With the rise of Gen-AI, a generation shaped by digital immersion, they examine how marketing must adapt to thrive. Don’t want to miss out? Well, here you go! About…

From retargeting to exit pop-ups, MarTech’s role in e-commerce is far-reaching and dynamic. Is your business keeping up?