CLEARWATER, Fla., June 26, 2025 /PRNewswire/ — PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the platinum package. This addition will help small and medium-sized business owners all over the U.S. better track incoming leads, boost their marketing results and increase revenue.
Everywhere Small Business combines the power of direct mail with digital advertising on Facebook, Instagram, Google, Gmail, YouTube as well as video ads on Connected TV channels like Netflix, Roku, and Amazon Prime Video. This allows business owners to market their products and services across all of today’s most effective marketing channels to target prospects everywhere — both offline and online — and with the addition of QR codes, bridging both is now easier.
QR codes have long been a helpful technology for marketers to drive offline traffic to their websites and increase sales. With a quick scan on any mobile device, a prospect can visit the campaign’s designated webpage or landing page to learn more or easily start an online transaction.
In 2022, approximately 89 million smartphone users in the United States scanned a QR code on their mobile devices, up by 26% compared to 2020. Usage of mobile QR code scanners is projected to experience constant growth, reaching over 100 million users in the U.S. by 2025. According to a survey of U.S. shoppers conducted in June 2021, 45% of respondents reported using a QR code to access marketing or promotional offers.
PostcardMania’s variable QR codes were developed in-house and will be included at no additional cost to its Everywhere Small Business package with immediate effect for all current clients and new clients utilizing personalized postcards going forward. Each personalized postcard incorporates the recipient’s first name into the design of the postcard to grab attention and improve response, as 97% of marketers see higher response rates with personalized pieces.
Every QR code includes robust tracking capabilities that allow marketers to see exactly who scanned it. First, a hyper-targeted mailing list is created according to the goals of the campaign. Then, a unique QR code is created for each and every mail piece for the specific recipient on the mailing list. When a recipient scans their unique QR code, that action is fully attributed so marketers can better track performance and response down to an individual level, enhancing follow-up opportunities.
This unique data is accessed within the MyPostcardMania dashboard, PostcardMania’s unique in-depth campaign tracking platform that allows small businesses track their marketing results 24/7 in real time. In addition to tracking QR code data, MyPostcardMania tracks mail delivery dates, phone calls, online ad clicks and impressions.
With this information, small business owners can retarget interested prospects with more promotions both online and offline.
“Knowledge is power, and at PostcardMania we want to provide as much key data to our clients as possible so that they can make informed decisions about their marketing,” said PostcardMania CEO and Founder Joy Gendusa. “Our variable QR codes give small business owners more opportunities to target prospects and improve campaign performance. This addition not only enhances our Everywhere Small Business plans, but also positions it as a total marketing package that delivers incredible results.”
In 2024, PostcardMania achieved record-breaking revenue and reached $119 million. Their multichannel marketing strategies have played a huge role in this success. Since 2020, the company has averaged 17% year-over-year gross revenue growth — and this is following a decade averaging 5% growth in direct comparison.
For additional information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email 397261@email4pr.com.
About PostcardMania:
PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together. Visit www.postcardmania.com for more information.
SOURCE PostcardMania