With AI, every marketing function as we know it has transformed. But, some still struggle to let go of traditional methods and integrate AI at the core.
The innovation plague has enrooted itself into every corner of today’s market. It has created a domino effect, escalating digital transformation, which has severely affected not only vendors but also buyers.
The potential buyer, instead of waiting for sales interaction, now moves toward self-buying. They are quite informed through all the extensive research carried out beforehand. So, marketers also had to transform their strategies – from physical billboards to digital channels.
But this already fastidious digital marketing is again evolving, and it’s due to the advent of AI.
Generative AI is said to bring about another drastic tectonic shift in the marketing playbook, at least in the upcoming years. Jaspreet Bindra, an AI visionary and the founder of AI&Beyond, stands by this.
From the digital customer, marketing and sales will observe the rise of the ‘AI customer.’ It will anticipate, then suggest and offer infinite choices. The underlying directive is that generative AI will be able to enhance the storytelling and creative facets already at the nucleus of marketing.
Especially in B2B marketing, there will be a significant shift from the digital to the AI-driven era. AI tools will not merely serve as customer support but also be customers’ buying assistants.
It will also transform data privacy concerns, especially the use of third-party cookies. As a response, Bindra relays that the era of these cookies will be dead by the end of 2025, or to some extent, it already is. “Search, as you know, will be dead.”
So, he advises CMOs to move their focus from search engines and asserts that people will gauge recommendations and solutions through AI chatbots.
This is what marketers are required to do- shift their focus from just incorporating digital tools to actually brainstorming on their AI-focused marketing framework.
