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      5. Software
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      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      Birdeye unveils the AI Vision for Hyperlocal Marketing

      May 8, 2025

      ShopSight Launches AI-Powered Platform to Inspire the Future of Brand Engagement

      May 6, 2025

      Prime Focus Technologies launches CLEAR® Content Studio AI Agents–leveraging NVIDIA Technology for the future of storytelling

      May 1, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      Amazon’s Nova Premier AI to Compete with Gemini and GPT-4o

      May 2, 2025

      Hippo Video Introduces Automated Video Creation

      April 24, 2025

      Regie.ai Launches Signal Selling Capability to Transform Outbound Prospecting with Real-Time Buyer Insights

      April 23, 2025

      After Limitations on H20 Chips, Huawei Launches New AI Chips

      April 22, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      Acer Reports April Revenues at NT$18.59 Billion, Up 4.2% Year-on-Year

      May 12, 2025

      Speech-To-Text API Market to Reach $5 Billion by 2024 in the Short Term and $21 Billion by 2034 Globally, at 15.2% CAGR: Allied Market Research

      May 12, 2025

      ICT Adoption in Professional Services Set to Accelerate, Projected to Grow at 8.18% CAGR by 2030

      May 12, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Appcast Launches Recruiting Industry’s First Programmatic Search Advertising Solution

      May 5, 2025

      Adcetera Marks Quarter-Century Milestone for Its Acclaimed One Voice Program

      April 29, 2025

      More Clicks, More Fear: New Research Reveals the Double-Edged Sword of AI in Advertising

      April 29, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      Bybit and Ghaf Labs Announce Strategic Partnership to Accelerate Web3 Adoption in the Middle East

      May 12, 2025

      Salesfloor Enters a New Era in Clienteling with the Acquisition of Clientela, Expanding Market Reach and Strengthening Leadership

      May 12, 2025

      Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era

      May 12, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      PolyAI names The CX 100 for 2025: One hundred visionaries revolutionizing customer experience

      May 8, 2025

      Sitecore Appoints Eric Stine as Chief Executive Officer, Marking Next Phase of Growth and Innovation

      May 1, 2025

      Waterdrop Inc. Releases 2024 Annual Report: AI-Enabled Efficiencies Drive Business Growth

      April 30, 2025

      CloudHesive and Guidehouse Partner to Transform the Consumer Experience

      April 30, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

      JDC Group Expands GROW with SAP S/4HANA Public Cloud Services Ahead of SAP Sapphire 2025

      May 12, 2025

      REPLY: Storybent Enhances Digital Storytelling with AI-Powered Personalization Enabled by Storm Reply

      May 12, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025

      Xavier Creative House Celebrates Award-Winning Q1 2025 with Honors in Creative Excellence, Visionary Leadership, and Industry-Leading Sustainability

      May 12, 2025

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      May 12, 2025

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    Home»Data & Analytics»New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search
    Data & Analytics

    New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search

    By PRNEWSWIREApril 14, 2025No Comments2 Mins Read
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    LONDON, April 14, 2025 /PRNewswire/ — Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & Paid Search Playbook provides brands with the data-driven insights needed to outperform the competition.

    Key insights from the playbook include:

    • Last Click attribution leaves Google performance invisible: Performance Max is undervalued by 33% by Last Click, while for Search it’s a huge 59%. Fospha reveals that in 2025, adopting full-funnel measurement is no longer a luxury, it’s a necessity for profitable growth.
    • Strategic allocation of Google budgets is crucial: Fospha’s top-performing Retail brands allocate 55% to PMAX and 12% to Paid Search.
    • Brands have significant potential to scale PMAX & Search: there is an average of 61% headroom for profitable growth in these channels

    Brands already leveraging Fospha’s measurement solutions are seeing significant improvements in their PMAX and Search strategies. A leading DTC apparel brand used Fospha’s insights to optimize their PMAX creative strategy, contributing to a 87% increase in YoY blended revenue.

    “Brands know that Google Performance Max has huge potential, but without the right measurement and optimization strategies, they’re flying blind,” said Sam Carter, CEO of Fospha. “This Playbook gives brands a clear roadmap to maximizing PMAX and Search performance, ensuring every marketing dollar works harder in 2025.”

    To download a free copy of the Google Performance Max & Paid Search Playbook, visit https://www.fospha.com/pmax-playbook

    About Fospha

    Fospha is a full-funnel marketing measurement platform, empowering leading retail brands to spend smarter and grow faster. For over 10 years, Fospha has pioneered privacy-safe measurement, restoring visibility lost due to data privacy changes and providing brands with the granularity of attribution and the predictive power of MMM in a single algorithm.

    For more information, visit www.fospha.com

    Contact: Snezhina Kashukeeva, snezhina.kashukeeva@fospha.com

    Logo – https://mma.prnewswire.com/media/2164027/5264138/Fospha_logo.jpg

    SOURCE Fospha

    customer experience innovation Marketing technology
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