There are general frameworks marketing & data leaders can adopt, but we must get into…

Gen AI is more than a business case today, owing to its multimodal functionalities. It’s not…

A myriad of factors are impacting consumer sentiment today. And we must be thoughtful about the…

Modern CEOs deal with mounting demands and must speedily pivot in the VUCA world to…

Let’s face it – marketing budgets are often the first to get slashed. But as…

In today’s marketing landscape, data is paramount. Yet, a concerning trend shows that only half of…

It’s critical to meet the new digital standard- hyper-personalization. And this is why about 97% of…

Marketing leaders must prioritize initiatives that add to the bottom line while also knowing how…

The MarTech landscape grew to over 13k solutions last year. But with decreased utilization and…

Data analytics is a fundamental skill for marketers, providing insights into markets, products, consumers, and…