Author: PRNEWSWIRE

As Prescient redefines MMM to meet the demands of modern marketers, Danilo joins to help accelerate category-wide transformation MIAMI, June 12, 2025 /PRNewswire/ — Prescient AI, the leading next generation marketing mix modeling (MMM) platform for measuring, forecasting and optimizing paid media performance, today announced that Danilo Tauro has joined its Board of Directors. A globally recognized leader at the intersection of advertising, media, data, and technology, Danilo brings 15+ years of experience helping brands and tech platforms navigate digital transformation, scale innovation, and drive measurable growth. Danilo currently serves as a Senior Advisor at McKinsey & Company, focused on advertising, media, and technology, and…

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Recognition salutes a decade of breakthrough work in AI-powered search, enterprise agents, and thought leadership challenging Big Tech. NEW YORK, June 12, 2025 /PRNewswire/ — Atlas Cloud today announced that Richard Socher, CEO and co-founder of You.com, has been named a recipient of the company’s AI Innovator’s Award. The distinction celebrates builders whose contributions materially advance practical adoption of artificial intelligence across industry. Socher brings 11 years of hands-on AI and infrastructure experience, a Ph.D. from Stanford, and formative leadership at Salesforce and You.com, the AI-search pioneer platform he founded in 2020. Over the past 12 months his leadership has resulted in You.com’s ARI (Advanced Research & Insights),…

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Updated brand experience underscores Listrak’s leadership in person-first marketing automation and accelerating growth for leading retailers LITITZ, Pa., June 12, 2025 /PRNewswire/ — Listrak, the person-first marketing automation platform built to drive measurable growth for today’s leading retailers and brands, today announced the launch of its new brand experience and redesigned website, listrak.com. The update represents more than a visual refresh — it reflects the company’s ongoing innovation, momentum, and commitment to helping brands unify customer data, identity, and cross-channel engagement to deliver exceptional experiences and results. “Listrak’s new brand experience and website are focused on what matters most: telling the bigger story…

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Chargeflow Leverages Gen AI Machine Learning to Help Merchants Eliminate Up to 70% of Chargebacks NEW YORK, June 12, 2025 /PRNewswire/ — Chargeflow, The Chargeback Platform, today announced the launch of the native Chargeflow app in the WooCommerce Marketplace. WooCommerce is the leading open-source ecommerce platform that powers millions of online stores. With Chargeflow, WooCommerce merchants can automate their entire chargeback cycle from initial disputes to evidence collection and representment. Merchants can now seamlessly integrate their WooCommerce store with the industry’s first automated, enterprise-grade chargeback platform. Chargeflow utilizes three layers of technology to address chargeback challenge: Chargeflow employs a three-layered approach to tackle chargebacks efficiently. Chargeflow…

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At Imagine 2025, Automation Anywhere Extended its Lead in AI Innovation with the Introduction of the First-Ever Process Reasoning Engine and New Agentic AI Solutions SAN JOSE, Calif., June 11, 2025 /PRNewswire/ — Automation Anywhere, the leader in Agentic Process Automation (APA), today announced strong financial results for the first quarter of fiscal year 2026, demonstrating significant growth and profitability fueled by increasing demand for its Agentic Process Automation system. The company reported strong APA bookings growth, signaling an increase in enterprise investment in agentic automation, with a 51% attach rate within the installed base and double-digit growth in new and upsell bookings. Revenue…

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CX

Partnership provides tailored Zendesk solutions, innovative migration tools, verticalized offerings, and full-stack implementation support for faster client value AUSTIN, Texas, June 11, 2025 /PRNewswire/ — TTEC Holdings, Inc. (NASDAQ: TTEC), a leading global CX (Customer Experience) technology and services innovator, today announced the expansion of its strategic partnership with Zendesk, a pioneer in agentic AI-powered service. With hundreds of TTEC enterprise clients already using Zendesk solutions, this enhanced agreement builds on a long-standing partnership and unlocks broader capabilities across the Zendesk platform to further scale CRM and workflow optimization. “This expanded partnership enables TTEC to tap into the full spectrum of Zendesk capabilities for…

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Partnership delivers trusted, third-party Viewability, Invalid Traffic and Brand Safety Measurement for Lyft Media’s In-App Inventory NEW YORK, June 11, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Lyft (Nasdaq: LYFT) enabling advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the first media quality measurement partner for Lyft Media, IAS is trusted to ride along every impression. IAS sits at the intersection of AI, media, and marketing and was chosen by Lyft Media for its…

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The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name New platform delivers seamless access to AI-powered solutions in a single dashboard NEW YORK, June 11, 2025 /PRNewswire/ — Today, The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media—boosting collaboration and driving results with the latest tech. Designed to cut through the complexity of today’s fragmented martech ecosystem, The Marketing Cloud Platform helps marketers focus on impact—not tool management. The Marketing…

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NEW YORK and TOKYO, June 11, 2025 /PRNewswire/ — Mediagene Inc.(the “Company”), a subsidiary of TNL Mediagene (Nasdaq: TNMG), today announced the launch of “CoSTORY with WOWOW,” a promotional menu created in collaboration with Japan’s premium pay TV broadcaster WOWOW INC (“WOWOW”), on its social commerce platform “CoSTORY,” as part of a new initiative realized through a business alliance between the two companies. Background of the Service Launch TNL Mediagene group, including the Company, entered into a business alliance agreement with WOWOW on October 18, 2024, to foster growth in their respective media businesses and jointly develop unique, forward-thinking media ventures. As part of our collaboration with WOWOW,…

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BENGALURU, India, June 11, 2025 /PRNewswire/ — Altimetrik, a pure-play AI, Data and Digital engineering solutions company, has appointed Gurvinder Sahni as Chief Marketing Officer (CMO). A seasoned marketing leader with over two decades of experience, Sahni joins the company to drive its next phase of growth and reinforce Altimetrik’s leadership as the AI-first orchestrator that enterprises need to thrive in an increasingly complex technology landscape. He will report directly to CEO Raj Sundaresan. Sahni brings a strong track record of transformative brand-building and growth-focused marketing. Most recently, he served as CMO at Persistent Systems, where he led the company’s evolution into an AI-led, platform-driven services…

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