As Prescient redefines MMM to meet the demands of modern marketers, Danilo joins to help accelerate category-wide transformation
MIAMI, June 12, 2025 /PRNewswire/ — Prescient AI, the leading next generation marketing mix modeling (MMM) platform for measuring, forecasting and optimizing paid media performance, today announced that Danilo Tauro has joined its Board of Directors. A globally recognized leader at the intersection of advertising, media, data, and technology, Danilo brings 15+ years of experience helping brands and tech platforms navigate digital transformation, scale innovation, and drive measurable growth.
Danilo currently serves as a Senior Advisor at McKinsey & Company, focused on advertising, media, and technology, and as a Managing Partner at Aperiam, an investment firm focused on the future of AdTech and MarTech. His career spans leadership roles across some of the industry’s most influential companies, including Amazon Ads, Uber Advertising, and Procter & Gamble—where he helped pioneer enterprise-scale marketing technologies and data strategies.
“Marketing attribution has long been full of compromises. MMM in particular has historically been too slow, too high-level, and too expensive to keep pace with the growing complexity of modern marketing,” said Danilo. “Prescient AI has completely reengineered the methodology to deliver reliable, ongoing insights in these increasingly complicated omnichannel environments. As marketers demand tighter integration and faster, actionable answers, I’m eager to help scale this much-needed innovation.”
Prescient AI helps marketers prove revenue impact and get more out of every marketing dollar by showing what’s working, what’s not, and where to invest next. The platform connects DTC ecommerce, marketplace, and retail store revenue to the media channels, tactics, and campaigns that drive performance—then delivers ongoing recommendations to improve results. While legacy MMM platforms rely on outdated statistical models that originated in the 1960s, Prescient AI rebuilt the math from the ground up to reflect how today’s marketing actually works.
In his role on the board, Danilo will advise Prescient on growth strategy, go-to-market execution, and cross-industry integration— helping to ensure that the platform connects seamlessly with the broader adtech ecosystem to provide a frictionless experience for brands.
“We’re thrilled to welcome Danilo to the board,” said Mike True, cofounder and CEO of Prescient AI. “He understands both the marketer’s pain and the scale of the opportunity in front of us. His expertise will be invaluable as we continue to develop the industry’s most advanced MMM solutions and deliver insights marketers trust to make critical investment decisions.”
On Wednesday, June 18, during the Cannes Lions festival, Danilo will join Mike True and Lucia Mastromauro, Global Vice President of Advertising at Deliveroo, for a panel discussion moderated by Lucas DiPietrantonio, CEO of Darkroom. The conversation will examine how AI and advanced analytics are reshaping media strategy and driving ROI. The event is part of Cannes Confidential at Darkroom House, hosted by Darkroom with sponsorship from FERMÀT, Prescient AI, ReachFaster, and Sotto. Register to attend here.
About Prescient AI
Prescient AI is the industry’s most trusted marketing mix modeling (MMM) solution for measuring, forecasting, and maximizing paid media performance. The Prescient platform connects DTC ecommerce, marketplace, and retail store revenue to the media channels, tactics, and campaigns that drive performance—then delivers ongoing recommendations to improve results. Powered by the only marketing mix model built from the ground up for today’s real-world marketing dynamics, Prescient AI quantifies both the direct and indirect (halo) effects of channels and campaigns, then accurately predicts how new channels or changes in spend allocation will impact future performance. Brands like Coterie, HexClad, Jones Road Beauty, and Saatva, trust daily insights from Prescient to maximize marketing ROI and drive new growth.
Learn more at prescientai.com.
SOURCE Prescient AI