MENLO PARK, Calif., July 17, 2025 /PRNewswire/ — More than half of global executives (57%) are confident that AI will enhance customer experience, yet only 17% believe their organization is currently optimizing CX as effectively as they could be, as revealed by the latest survey in the VISION by Protiviti series, the “Protiviti-Oxford Global Executive Outlook on the Customer Experience (CX).” The ‘Opportunity Gap’ Hindering CX Optimization and EfficiencyAlthough only 17% of executives say they’re optimizing CX effectively, 47% view overall customer experience as extremely important to their business. With a 30-percentage-point gap between executive optimism and actual CX optimization, business leaders have a…
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Studt’s Proven Expertise Will Elevate Company’s Brand and Leadership Position in Agentic AI-Powered Customer Experience Market SAN MATEO, Calif., July 17, 2025 /PRNewswire/ — Sendbird Inc., the AI customer experience platform trusted by the world’s largest brands, today announced the appointment of Charles Studt to chief marketing officer (CMO). With over 20 years of experience scaling high-growth companies and building category-defining technology brands, Studt joins Sendbird to lead the company’s global marketing strategy during a significant stage of growth. He will help drive the adoption of Sendbird’s agentic AI platform, and be instrumental in expanding the company’s leadership in customer engagement and conversational AI. Studt previously…
MCLEAN, Va., July 17, 2025 /PRNewswire/ — Appian (NASDAQ: APPN), today announced the appointment of David Crozier to the position of Chief Marketing Officer, effective July 21, 2025. He will report to Appian’s CEO, Matt Calkins. Crozier brings more than 20 years of marketing experience to Appian. Crozier brings more than 20 years of marketing experience to Appian. He was Vice President of Marketing at Hewlett Packard Enterprise (HPE) where he led global marketing, first for HPE Services, and most recently for HPE GreenLake, the company’s flagship cloud and AI solutions portfolio. David brings a deep understanding of enterprise software and AI, and a track record of scaling…
CINCINNATI, July 17, 2025 /PRNewswire/ — Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its most anticipated product update yet: automated, localized social advertising tools designed to help franchisors scale paid campaigns across every location faster, smarter and with bigger returns. Franchise marketers can now launch, manage and optimize social ad campaigns across all of their locations in minutes, a task which previously took many hours, if not days. With Flamel.ai, campaigns can be automatically tailored for each market, from creative to targeting to copy, then optimized by AI to deliver best-in-class results. “Most multi-location brands are…
The new integration connects Adobe Workfront directly to RainFocus via Workfront Fusion, simplifying event setup LEHI, Utah, July 17, 2025 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests. Meeting and event request forms often sit within event technologies, creating a disconnect between approved events and marketing workflows. The new integration simplifies event setup through fully templated experiences. By automating the process…
DELRAY BEACH, Fla., July 17, 2025 /PRNewswire/ — According to MarketsandMarkets™, the Customer Data Platform Market size is expected to significantly increase from USD 9.72 billion in 2025 to USD 37.11 billion by 2030 at a CAGR of 30.7% during the forecast period. Growing demand for unified customer profiles, real-time data activation, and personalized customer engagement is key to fueling this growth. The rising adoption of omnichannel marketing strategies, compliance with data privacy regulations, and increasing use of AI/ML for data-driven insights are further accelerating CDP adoption. These factors help businesses optimize customer journeys, improve retention, and enable scalable, insight-driven decision-making across sectors such as retail, finance, healthcare,…
SiMa.ai’s Modalix AI Platform Now Compatible With Cisco’s Industrial Ethernet Switches, Delivers Real-Time AI at the Industrial Edge SAN JOSE, Calif., July 16, 2025 /PRNewswire/ — SiMa.ai, a leading provider of Machine Learning System on a Chip™ (MLSoC) silicon and the Palette ™ software platform, today announced a go-to-market collaboration with Cisco to bring artificial intelligence (AI) capabilities to Industry 4.0 environments. By integrating SiMa.ai’s energy-efficient Modalix AI platform with Cisco’s new, robust and ruggedized IE3500 portfolio of switches, customers can now deploy powerful, production-grade edge AI solutions across manufacturing, logistics, and industrial automation use cases. Transforming Industrial Operations with Edge AI The…
Helping enterprise developer teams move faster with GenAI — a secure, managed routing service built on Envoy AI Gateway SAN FRANCISCO, July 16, 2025 /PRNewswire/ — Tetrate, the company enabling safe, fast and profitable AI transformation, today announced the launch of the Tetrate Agent Router Service, a managed solution to improve reliability and reduce costs of Large Language Models (LLMs) at scale for developers building generative AI (GenAI) applications. Tetrate Agent Router Service allows developers to route AI queries dynamically to the most appropriate model based on optimization factors such as inferencing cost, query complexity, model performance and/or task specificity. This helps avoid…
Info-Tech Research Group, a global IT research and advisory firm, has recently published its Build Your Product-Led Growth Playbook, a resource designed to help organizations embed value into the product experience and accelerate user-driven growth. The playbook offers a structured and practical roadmap to reduce friction, achieve faster time to value, and transform users into loyal advocates who drive sustainable revenue growth. TORONTO, July 16, 2025 /PRNewswire/ – As customer expectations continue to evolve and acquisition costs increase, many organizations are feeling compelled to consider new approaches to achieve scalable growth. Product-Led Growth (PLG) has become a defining strategy for high-growth organizations, yet many still…
ZURICH and NEW YORK, July 16, 2025 /PRNewswire/ — Squirro, a pioneer in enterprise-grade Generative AI (GenAI) solutions, today announced that it has been named as a Recognized Vendor for generative AI platforms in banking and investment services by Gartner (Market Guide for Generative AI Platforms in Banking and Investment Services, 7 July 2025 – ID GOO816795). To us, this recognition acknowledges Squirro’s proven ability to enable production-scale enterprise deployments within the highly regulated banking and financial services industry. The recognition follows Squirro’s inclusion in seven Gartner Hype Cycle Reports and two Gartner Emerging Technologies Magic Quadrants. Addressing Key Industry Challenges: According to Gartner, “as banks and…