Author: PRNEWSWIRE

Enigma and Clay are giving GTM teams the one thing most enrichment data lacks: verified revenue signals. NEW YORK, April 16, 2026 /PRNewswire/ — Enigma (enigma.com) and Clay (clay.com) today announced a partnership to bring Enigma’s data on U.S. businesses directly into Clay workflows, giving go-to-market (GTM) teams business identity and financial signals in a single platform. Clay is an AI-driven data enrichment and go-to-market orchestration platform that helps revenue teams find, qualify, and act on prospects at scale. Teams use Clay to power outbound, ABM, and CRM enrichment workflows, pulling from 150+ data providers and AI agents to get the most accurate,…

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CX

Also launches the Superclaw — self-hosted for SMEs and privacy-first organizations SAN FRANCISCO and MUMBAI, April 15, 2026 /PRNewswire/ — Gupshup, the world’s leading conversational AI platform, today announced the launch of Gupshup Superagent, an autonomous AI agent that drives customer conversations at scale across every major messaging and voice channel. Superagent goes beyond traditional AI assistants by acting as a full-stack orchestrator for customer experiences. From a single conversational interface, it can design and launch campaigns, orchestrate customer journeys, provision messaging and voice infrastructure, process transactions, monitor performance, and continuously optimize outcomes — enabling businesses to move seamlessly from intent to revenue. It…

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COMO, Italy, April 17, 2026 /PRNewswire/ — At its annual Huawei European Partner Conference 2026 in Como, Italy, Huawei reaffirmed that partners are the cornerstone of its enterprise business in Europe. The company highlighted its partner-driven approach as the primary engine of growth, underscoring the all-important role its ecosystem plays in enabling long-term business success. “Our partner ecosystem is the core strategy for our long-term growth,” said Willi Song, President, Huawei Europe Enterprise Business. “Over the next few years, we will deepen collaboration with our existing partners while also engaging high-potential new partners.” European partners contributed over 90% of Huawei’s enterprise revenue and helped drive…

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Customer Magazine selects Unanet’s business development and growth automation solution due to its exceptional AI-enabled innovation, applicability and usability DULLES, Va., April 17, 2026 /PRNewswire/ — Unanet, the leader in AI-first ERP and growth solutions purpose-built for project-based businesses, today announced that GrowthStudio for GovCon, its groundbreaking AI-first growth platform, is a 2026 CUSTOMER Product of the Year Award winner. Initially designed to meet the requirements of government contractors (GovCons), GrowthStudio transforms business development from a fragmented, manual process into a connected, AI-driven capture and proposal engine. Using Unanet’s industry-leading Champ AI™ to analyze past performance data, the platform helps GovCons drive predictability and performance across the…

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NEW YORK, April 9, 2026 /PRNewswire/ — In an era where fragmented data slows decision-making and obscures profitability, Tracer, a collaborative analytics platform, today announced its partnership with independent digital agency Code3 to power a unified, real-time view of business performance. By connecting media, sales, commerce, and financial data into a centralized system, Tracer has transformed how Code3 manages its operations. Since implementing Tracer’s technology, Code3 has accelerated core financial workflows by more than 300 percent and reduced reporting hours by 40 percent, while gaining real-time visibility into financial performance across client portfolios. “Everyone talks about fragmented marketing data,” said Jeffrey Nicholson, CEO and Co-Founder of…

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WALTHAM, Mass., April 9, 2026 /PRNewswire/ — Buyers Edge Platform (BEP), a leading digital procurement network and solutions provider for the foodservice industry today announced the strategic appointment of Katie Fairchild as its first Chief Marketing Officer (CMO). This pivotal move signifies a significant elevation of marketing within BEP’s executive leadership, underscoring the company’s commitment to scaling its impact and deepening customer engagement. As BEP continues to scale and deepen its impact, the company is prioritizing marketing as a central driver of growth. In her new role, Fairchild will lead brand strategy, demand generation, and customer engagement, working to align marketing performance…

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New Agentic Solution Boosts Traffic, CX, and Sales Velocity Through Agentic Shopper-to-Retailer Matching SEATTLE, April 9, 2026 /PRNewswire/ — Ampd, the agentic suite of solutions connecting brand media to commerce, today announces the launch of Agentic Shoppable Media. This first-to-market solution addresses the challenges many brands have faced with their shoppable media strategies, namely shopper drop-offs (up to 95%), and concerns around meeting equitable retailer routing. Ampd’s Agentic Shoppable Media solves these problems head-on by automatically directing shoppers to their preferred retailer through agentic deep linking, fully aligned with fair and equitable policies. The result is a nearly 100% transfer of ad clicks…

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Powering AI-driven discovery, distribution, and monetization of hospitality experiences across venues and resorts LAS VEGAS, April 9, 2026 /PRNewswire/ — UrVenue, the leading technology platform for managing and monetizing experience-based inventory across hospitality and resort destinations, including cabanas, nightlife, daylife, activities, wellness, special events, and more, today announced the continued expansion of its artificial intelligence (AI) strategy, with active development toward Model Context Protocol (MCP) enablement and a targeted release in Q4 2026. As AI rapidly reshapes how consumers discover and engage with digital commerce, UrVenue is investing in the next evolution of its platform, one designed to make experience inventory more accessible,…

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CX

New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach NEW YORK, April 9, 2026 /PRNewswire/ — Oracle AI World Tour — Oracle today announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. Built into Oracle Fusion Cloud Applications, Fusion Agentic Applications for CX can make and execute decisions within sales, service, and marketing processes by securely accessing unified enterprise data, workflows, policies, approval hierarchies, permissions, and transactional context. “Customer expectations and operational complexity…

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SAN DIEGO, April 9, 2026 /PRNewswire/ — Nearly 30% of B2B organizations cannot confirm their go-to-market efforts are driving measurable impact, according to new research released by Outcomes Rocket. Longer buying cycles, intensifying competition, evolving buyer expectations, and rapid AI advancement leave B2B organizations facing sustained pressure to deliver predictable revenue growth. The 2026 State of B2B Go-to-Market (GTM) Strategy report, based on a February 2026 survey of 511 B2B professionals in the US and UK, reveals GTM is evolving from activity-driven tactics into an enterprise discipline. However, execution remains inconsistent, creating a competitive gap between mature organizations and those treating GTM as siloed…

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