NEW YORK, April 9, 2026 /PRNewswire/ — In an era where fragmented data slows decision-making and obscures profitability, Tracer, a collaborative analytics platform, today announced its partnership with independent digital agency Code3 to power a unified, real-time view of business performance. By connecting media, sales, commerce, and financial data into a centralized system, Tracer has transformed how Code3 manages its operations. Since implementing Tracer’s technology, Code3 has accelerated core financial workflows by more than 300 percent and reduced reporting hours by 40 percent, while gaining real-time visibility into financial performance across client portfolios. “Everyone talks about fragmented marketing data,” said Jeffrey Nicholson, CEO and Co-Founder of…
Author: PRNEWSWIRE
WALTHAM, Mass., April 9, 2026 /PRNewswire/ — Buyers Edge Platform (BEP), a leading digital procurement network and solutions provider for the foodservice industry today announced the strategic appointment of Katie Fairchild as its first Chief Marketing Officer (CMO). This pivotal move signifies a significant elevation of marketing within BEP’s executive leadership, underscoring the company’s commitment to scaling its impact and deepening customer engagement. As BEP continues to scale and deepen its impact, the company is prioritizing marketing as a central driver of growth. In her new role, Fairchild will lead brand strategy, demand generation, and customer engagement, working to align marketing performance…
New Agentic Solution Boosts Traffic, CX, and Sales Velocity Through Agentic Shopper-to-Retailer Matching SEATTLE, April 9, 2026 /PRNewswire/ — Ampd, the agentic suite of solutions connecting brand media to commerce, today announces the launch of Agentic Shoppable Media. This first-to-market solution addresses the challenges many brands have faced with their shoppable media strategies, namely shopper drop-offs (up to 95%), and concerns around meeting equitable retailer routing. Ampd’s Agentic Shoppable Media solves these problems head-on by automatically directing shoppers to their preferred retailer through agentic deep linking, fully aligned with fair and equitable policies. The result is a nearly 100% transfer of ad clicks…
Powering AI-driven discovery, distribution, and monetization of hospitality experiences across venues and resorts LAS VEGAS, April 9, 2026 /PRNewswire/ — UrVenue, the leading technology platform for managing and monetizing experience-based inventory across hospitality and resort destinations, including cabanas, nightlife, daylife, activities, wellness, special events, and more, today announced the continued expansion of its artificial intelligence (AI) strategy, with active development toward Model Context Protocol (MCP) enablement and a targeted release in Q4 2026. As AI rapidly reshapes how consumers discover and engage with digital commerce, UrVenue is investing in the next evolution of its platform, one designed to make experience inventory more accessible,…
New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach NEW YORK, April 9, 2026 /PRNewswire/ — Oracle AI World Tour — Oracle today announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. Built into Oracle Fusion Cloud Applications, Fusion Agentic Applications for CX can make and execute decisions within sales, service, and marketing processes by securely accessing unified enterprise data, workflows, policies, approval hierarchies, permissions, and transactional context. “Customer expectations and operational complexity…
SAN DIEGO, April 9, 2026 /PRNewswire/ — Nearly 30% of B2B organizations cannot confirm their go-to-market efforts are driving measurable impact, according to new research released by Outcomes Rocket. Longer buying cycles, intensifying competition, evolving buyer expectations, and rapid AI advancement leave B2B organizations facing sustained pressure to deliver predictable revenue growth. The 2026 State of B2B Go-to-Market (GTM) Strategy report, based on a February 2026 survey of 511 B2B professionals in the US and UK, reveals GTM is evolving from activity-driven tactics into an enterprise discipline. However, execution remains inconsistent, creating a competitive gap between mature organizations and those treating GTM as siloed…
New goal-driven automations, business app integrations, and messaging assistants accelerate the 75 percent of work that coding agents can’t touch SILICON VALLEY, Calif., April 9, 2026 /PRNewswire/ — Zencoder today launched Zenflow Work, a major expansion of its AI orchestration platform that accelerates everything around the code: the planning, the coordination, the reporting, and the communication that consume most of an engineer’s day. And then it goes further, bringing the same structured, goal-driven AI workflows to product, marketing, sales, customer success, finance, and HR teams. AI coding agents have changed how software gets built. Engineers use Claude Code, Codex, Cursor, and others to write, test,…
MIT’s flagship AI conference returns April 21–23 on the MIT campus and online, exploring how leaders can move AI from experimentation into core business infrastructure. CAMBRIDGE, Mass., April 9, 2026 /PRNewswire/ — MIT Technology Review’s flagship AI conference, EmTech AI 2026, will take place April 21–23 on the MIT campus, bringing together 400 senior executives, technologists, and researchers to examine one of the most important shifts in artificial intelligence: its transition from experimentation into core business infrastructure. As organizations move beyond pilots and proofs of concept, this year’s event focuses on what MIT Technology Review calls “the Great Integration”—the challenge of embedding AI into the systems,…
15-year-old platform introduces new category of sales technology combining AI-native CRM with the industry’s largest professional development ecosystem LOS ANGELES, April 9, 2026 /PRNewswire/ — Pipelinersales Corporation today announced that its flagship platform, Pipeliner CRM, is relaunching as Coevera, a new category of sales technology that combines AI-native CRM with a comprehensive professional development ecosystem. The move makes Coevera the only CRM platform in the market designed to simultaneously improve sales execution and develop the salesperson using it. The relaunch comes as CRM adoption continues to underperform expectations across the industry. CRM remains the largest enterprise software category globally, yet sales organizations consistently report that technology…
BANGALORE, India, April 9, 2026 /PRNewswire/ — What is the Market Size of AI Agents? The global AI Agents Market was valued at USD 7516 Million in the year 2024 and is projected to reach a revised size of USD 84062 Million by 2031, growing at a CAGR of 41.0% during the forecast period. Get Free Sample: https://reports.valuates.com/request/sample/QYRE-Auto-2I20194/Global_AI_Agents_Market What are the key factors driving the growth of the AI Agents Market? Source from Valuates Reports: https://reports.valuates.com/market-reports/QYRE-Auto-2I20194/global-ai-agents TRENDS INFLUENCING THE GROWTH OF THE AI AGENTS MARKET: Cloud-based agents are driving market growth by lowering deployment friction and making advanced agent capabilities easier to access across…