Author: Ciente Editorial Team

Agentic Browsers automate the internet experience. But is that the right way? On February 24, 2025, Perplexity announced a web browser known as Comet. Besides the name, the business didn’t announce what the browser would be like, what its specifications are, or what the design is. The company posted on X with a single message:- “Comet: A Browser for Agentic Search by Perplexity Coming soon.” They are creating a browser that will probably have all of Perplexity’s accesses, like their search engine and other tools, but will also do what an Agentic browser does- automate your web surfing. In some…

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Content creators have become a crucial facet of modern marketing. And companies such as URLgenius are helping them leave their mark. In recent developments, URLgenius established revolutionary standards in making app-to-app journeys smoother for users. The company experienced record-level growth and introduced future-forward innovations that will transform the social commerce industry. The number of client-created links on URLgenius grew by 575% during 2024, resulting in 161% growth of commerce creators who use the platform. The platform achieved significant value through its groundbreaking features, which include Multi-link Composer and Instant App Linking and Trending Links. The URLgenius Marketplace is the first-ever…

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Decoding the secrets of AI functioning could be the deciding factor in its long-term success. Qlik CEO shares his perception surrounding this. Some marketers may grapple with AI applications, and the struggle is probably not due to tech availability but because they are unable to link it with business outcomes. Qlik’s CEO Mike Capone, expresses his perception of analytics and AI platforms. He highlighted that the challenge with AI integrations is usually because most brands lack the infrastructure to use this technology to drive informed decisions. In an interview with Indian Express, Capone shared his opinions on how AI is being…

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It’s not about telling a story but delivering the right message. How can project managers efficiently leverage the power of storytelling? Almost 18 years ago, Steve Jobs revolutionized the phone – by surprise-launching the first-ever iPhone. It was during the Macworld convention in San Francisco in 2007 that Jobs was set to announce three new products, preceded by a robust media build-up. The presentation resonated with the audience so strongly, that the Apple CEO has been titled a “master showman” until today. He starts by convincing the audience why they should listen to him and how it matters to them.…

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There are plenty of perils of a traditional startup model. To negate these, modern tech is offering them a solution – to do more with less. A significant portion of the world hasn’t witnessed the prowess of AI. A moderate portion of the rising population is in pace with the emerging AI innovations, with many more in tow. Some have proved to be quite fruitful, while others have met with failure. But keeping track of the industries that artificial intelligence has infiltrated isn’t simple. Silicon Valley is another domain on its expanding list. While unsurprising, AI is transforming how startups…

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Businesses are on a quest to identify the best analytics tool for their requirements. Power BI or Agency Analytics, which should you integrate? Are you drowning in data but struggling to find the perfect analytics tool? You’re not alone. Data analytics and business intelligence are more important than ever, helping brands fine-tune their performance and garner target clients. But with so many options out there, it can feel a bit overwhelming and confusing to go ahead and lock the choice. You may often find yourself in doubt as to which data analytics provider you need to consider. The choice surrounding…

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For marketers, data is a goldmine. But not all data is clean. How do brands gauge the most accurate insights from what is already available? Today’s competitive market demands marketing campaigns that use data in their decision-making strategies. The ample amount of information available allows marketers to rely more heavily on data-driven insights for strategy development. But how can businesses gauge the correct information on their campaigns? Through marketing analytics tools. These help brands obtain transformative results, understand the latest market trends, and identify the cracks. In simple words, adopting such tools allows businesses to meet changing demands. However, the…

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Mediocre campaigns are something every brand steers clear of. But with agile marketing, you can take your campaign performance up a notch. Modern businesses operate in a rapid marketing environment where they constantly search for innovative approaches to maintain their market lead. The willingness to use the latest tech has become imperative because of evolving consumer habits and the rapid progression of digital tools. The agile marketing approach stands as a methodology that focuses on adaptable planning and perpetual progress. What is agile marketing really about and what factors drive its rapid adoption throughout the industry? Agile methodologies initially used in software…

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As DeepSeek sparks curiosity and gains popularity, South Korea’s data protection authority suspends the new downloads of the Chinese AI app. This move was taken on the grounds of Non-compliance with privacy laws. The app’s service is to resume after introducing improvements in the country’s privacy law. Authorities are yet to review DeepSeek’s data processing practices. DeepSeek’s suspension follows international concerns over its privacy policy and how it manages user data. What followed the action to halt DeepSeek downloads- foreign and defense ministries blocked internal access to the service. To overcome this restriction, the Chinese startup appointed legal representatives in…

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PhotoShopping is quickly becoming a thing of the past. With Adobe’s recent innovations, editing and creating processes are taking a new turn. With the advent of AI-driven tools, the workflow has become efficient and faster. Employees shy away from applying their entire focus to tedious, repetitive tasks. Emerging tech has introduced new methods and offered convenience. The creative mammoth, Adobe’s recently developed features, are the new additions to this AI game. Two of its updates – Adaptive Profiles and Distraction Removals – are innovating image editing. With new tools at hand, users can now edit out photobombers or irrelevant objects…

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