Your brand shouldn’t have to be a competing priority for your demand gen partner; it should be the only priority
Author: Ciente Editorial Team
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Could you tell us more about your role at uConnect? I’m the senior content marketing manager, which means I’m responsible for developing our content strategy and figuring out ways to drive more traffic to our website, LinkedIn page, podcast, and newsletter. As a content team of one at the moment, I’m also responsible for most of the content creation. For example, I host and produce our biweekly podcast, and I do all of the video editing. Thankfully, we outsource the audio editing! Do you think your journalism background makes you a better marketer? Absolutely. My journalism training and newspaper experience…
B2B sales and marketing teams must learn how to get the C-Suite buy-in for continued success. But isn’t it easier said than done?