Author: Ciente Editorial Team

Perplexity launches its AI-powered web browser, Comet, in a power move to challenge the market leader, Google Chrome. Google Chrome dominates the global browser industry by a whopping 68%. It’s the leading face of web search. And remained the most widely used platform amongst its competitors, such as Firefox, Microsoft Bing, and Safari. And NVIDIA-backed Perplexity has only recently taken a deep dive into the boiler. Launched recently, its first impressions are gradually rolling in. Currently, it’s only available to a few lucky nitpicks from Comet’s waitlist or those subscribed to Perplexity Max. With AI-driven search capabilities, Comet aims to…

The change will take effect before the start of trading on Friday, according to the S&P Dow Jones Indices. This is a big win for the organization after its stocks had fallen 36% this year due to weaker earnings and industry trends in the marketing and communication sector. The inclusion of Trade Desk has also replaced Ansys, which was acquired by Synopsys; this marks a sector shift inside the index, moving from industrial software to digital advertising. Joining the S&P 500 is a milestone for Trade Desk and the marketing industry. Especially programmatic advertising, signifying that Wall Street sees advertising…

Hex announces a new funding round to transform its long-standing vision into reality – a single data analytics platform for beginners and advanced users. Hex Technologies is driven by a single purpose: to help organizations gauge the maximum potential of their data sets. Data is a goldmine for every business, whether to assess buyer behavior or develop the next-gen AI model. With clean data in hand, organizations personalize all their operations and make informed decisions. But very few businesses know that leveraging data transcends the mundane – from security to creativity, it embodies versatility. And sets your operations in the…

Google and Amazon are both set to make significant moves in digital advertising. But their underlying approach broadly differs. Last week, two industry giants kicked off their respective marketing conferences: Google Marketing Live and the Amazon Publisher Services (APS) Summit. These conferences were a strategic opportunity for both companies to launch their future offerings in the advertising landscape. While Google addressed its in-house advertisers, Amazon catered to publishers and discussed supply-side AdTech. At the nucleus of both their AdTech offerings is an upgraded customer experience. Google is crucially focused on an information-search process driven by intelligence. When users input a…

IRIS Software’s investment in Instead can be cited as a strategic partnership rather than a minority investment. The leading HR, accountancy, and payroll software provider hopes to elevate Instead’s marketing and sales capabilities by lending a helping hand. But it’s not a single-sided investment. Both parties are in a more symbiotic partnership, where the AI-driven tax platform helps IRIS evolve its accountancy management through intelligent automation. It marks a significant step towards innovation for the companies as they promise to deliver more intelligent and accessible solutions in their respective domains. “Our investment in Instead marks an important step in supporting…

A successful first day at BCI’s BCAW+R highlights how AI helps businesses prepare for and anticipate disruptions, with a focus on predictive analytics. AI is no longer an option but imperative to enhance resilience strategies. This was the main topic of discussion as BCI kick-started its Business Continuity and Resilience Awareness Week (BCAW+R). The panel initially dove into some commonplace organizational responses for navigating market disruptions. And the primary one is AI systems. For resilience across businesses, AI has come to occupy a significant position. It’s no longer just an enabler but the guiding principle, helping organizations augment their capabilities.…

Google has retained the same logo design for decades. The last modifications were to smooth technological adaptations, what could it signify now? “Google has done it yet again,” “The Google logo just became prettier!,” “Google’s iconic logo got a new makeover,” read some news headlines today. This subtle transformation has opened the floodgates of appreciation for the tech giant. While a vital development across Google, it has raised enthusiastic eyebrows across the market. It’s safe to say that this strategic move transcends any aesthetic relevance, at least for a big name like Google. Additionally, transforming its logo from solid colors…

The future of marketing belongs to brands that act like gardeners, not Pac-Man—nurturing trust, not just gobbling leads. In this episode of TechTalk by Ciente, host Suruchi Bhargava (CMO, Ciente) leads a compelling conversation with Mihaela Gogota, Director of Global Demand Generation at UiPath -exploring how marketers can humanize automation, use AI with intention, and measure what truly matters—trust, lifetime value, and customer journeys that feel personal. They dive into topics like marketing automation that feels human, using AI as a tool rather than a compass, and designing campaigns that serve business KPIs without losing the human connection. Expect honest reflections, practical…

IPG Mediabrands partners with T-Mobile to build an agile ecosystem for long-term innovation. “This partnership with T-Mobile better positions us to not only deliver performance today, but to plan for what the advertising experience will look like tomorrow.” In a landmark partnership, T-Mobile and IPG Mediabrands come together to foster innovative and intelligent use of data. Data is a treasure trove for marketers. It can open several avenues for marketing to understand customers better and offer them customized solutions. This is what intent data is also about. But even with modern resources at hand, they fail to gauge the maximum…

Data is a treasure trove. But without the right markers, data becomes noise. But there is a way to make sense, mapping data to the customer’s journey. Generating leads is easy. Generating the right leads? That’s where the strategy kicks in. In an era of intent data, AI, and ever-shortening attention spans, lead generation has outgrown its spray-and-pray roots. Modern businesses don’t just want contacts—they want context. The who, why, when, and how behind a lead’s behavior. That’s where data mapping and customer journey modeling come in. When used together, they shift lead generation from reactive guesswork to predictive precision.…