IPG Mediabrands partners with T-Mobile to build an agile ecosystem for long-term innovation.
“This partnership with T-Mobile better positions us to not only deliver performance today, but to plan for what the advertising experience will look like tomorrow.”
In a landmark partnership, T-Mobile and IPG Mediabrands come together to foster innovative and intelligent use of data.
Data is a treasure trove for marketers. It can open several avenues for marketing to understand customers better and offer them customized solutions. This is what intent data is also about.
But even with modern resources at hand, they fail to gauge the maximum potential of the data available to them. Most data is raw and complex, so marketers don’t move beyond it. It’s a huge obstacle.
However, organizations such as T-Mobile swoop in as saviors.
Through this partnership, IPG can leverage T-Ad’s first-party data to offer brands with advanced benefits. From omnichannel buying to rideshare screens, T-Mobile hopes to kickstart privacy-driven campaigns and provide a comprehensive view of consumer behavior.
T-Mobile and IPG Mediabrand’s collaborative power will provide a transformative edge to the solutions they come up with. It will open avenues for long-term innovation and help advertisers refine their strategies.
The result? Deliver the ads to the right audience at the right time.
The overall goal of this partnership is to revolutionize advertising and establish a foundation for dynamic marketing campaigns.
