New guide provides essential strategies for marketers navigating the future of generative search engine optimization and zero-click customer journeys
AUSTIN, Texas, May 8, 2025 /PRNewswire/ — Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for mid-market brands, today announced the release of “Best Practices Guide to Generative Engine Optimization (GEO)”, a forward-looking playbook enabling marketers to thrive in an era of AI-powered search.
With search engines rapidly evolving from traditional link-based models to generative AI-powered experiences, marketers urgently need to rethink their strategies. This comprehensive guide explores how businesses can adapt their content and digital presence to stay competitive in a world where 60% of searches may soon result in zero clicks.
“Generative AI is completely transforming how consumers search, shop, and discover,” said Lindsey Wilkes, SVP, Business Development and head of the Emerging Channels Council at Orange 142. “This guide is designed to help marketers understand and embrace Generative Engine Optimization as a new discipline and foundational strategy for future-proofing brand visibility.”
Securing Brand Visibility in the Age of AI
Orange 142’s Emerging Channels Council created this guide to help brands and agencies respond to a seismic shift in digital discovery. The rise of AI search platforms such as Google SGE, Perplexity, and OpenAI’s Deep Research means search engines answer questions directly, curating and synthesizing content without users clicking on a website.
The guide covers the key concepts and actionable insights marketers need to succeed, including:
- What Generative Engine Optimization (GEO) is—and how it differs from traditional SEO
- How AI search engines interpret, synthesize, and cite content
- Tactical best practices to increase visibility in AI-generated responses
- Strategies for content structuring, authority-building, and user intent matching
- Emerging tools for tracking brand mentions and citations in AI overviews
“As AI transforms the entire search experience into a seamless, zero-click journey, traditional traffic and attribution models are breaking down,” continued Wilkes. “GEO isn’t just a new buzzword in the industry— it’s a core part of how marketers will protect and grow their digital footprint going forward.”
This release marks the latest initiative from the Emerging Channels Council, which educates and empowers marketers to experiment in underutilized and rapidly evolving media environments. As generative AI continues to reshape search marketing, Orange 142 remains at the forefront of helping brands thrive in this new landscape.
To download the Best Practices Guide to GEO or explore additional Emerging Channels resources, visit: https://orange142.com/emerging-channels-hub
About Orange 142
Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public.
We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients.
Our team of experts deeply understands the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals.
We are committed to providing our clients with the highest service and transparency. Open communication and collaboration are essential to the success of every advertising and marketing initiative.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Travel & Tourism, Energy, Healthcare, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”
For more information, visit www.directdigitalholdings.com.
SOURCE Direct Digital Holdings
