PLANO, Texas, Aug. 4, 2025 /PRNewswire/ — Alive, a creative storytelling agency focused on transforming complex ideas into human-centered brand narratives, has announced a strategic partnership with The Professional CISO (THPC), a fast-growing cybersecurity thought leadership platform and hub for the Chief Information Security Officer (CISO) community.
The collaboration aims to bridge the gap between creative strategy and cybersecurity expertise, empowering CISOs and cybersecurity vendors to communicate with greater authenticity, clarity, and empathy.
Alive is honored to partner with The Professional CISO to meet the rising demand for authentic cybersecurity marketing.
Why Does This Matter in 2025?
With the rise of new threats, regulatory pressures, and CISO burnout, the need for accurate cybersecurity information is mission-critical. And with the advent of AI, the need for human-centric communication has never been greater.
“Security leaders are inundated with noise,” said David Malicoat, founder of THPC. “Our partnership with Alive helps CISOs cut through that noise with stories that resonate. And the timing couldn’t be better as we head to the Black Hat conference in Las Vegas.”
What Will the Partnership Deliver?
Alive and THPC will co-create branded content, live events, and marketing services uniquely tailored for cybersecurity professionals. These include:
- Podcast series and other content focused on the reality of security leadership today
- Strategic marketing direction and tactical execution for cybersecurity vendors
- A full-stack approach to cybersecurity marketing channels: SEO, paid media, LinkedIn marketing, content, event strategy, sales enablement, and more
“CISOs don’t need more fear-based information,” said Chris Hershberger, CEO of Alive. “They need trusted guides, and David and THPC have delivered on that promise. We’re honored to partner with them to meet the rising demand for authentic cybersecurity marketing.”
How Will the Partnership Enhance the Cybersecurity Ecosystem?
- For CISOs: Access to reliable resources for navigating industry trends, building team culture, and aligning with key stakeholders
- For vendors: Tools to refine messaging and win trust with a hard-to-reach audience
- For the industry: A forum for building bridges between technical and non-technical business leaders in all industries
About Alive
Alive turns complex ideas into human-centered narratives for B2C and B2B companies across cybersecurity, retail, healthcare technology, and other sectors. From strategic guidance to tactical execution at every level, the technology-oriented agency leverages market research, digital tools, and media relationships to help brands come alive. Learn more at alive.agency.
About The Professional CISO (THPC)
THPC is a cybersecurity thought leadership community dedicated to sharing real stories from security executives. Led by David Malicoat, the organization offers interviews, event coverage, and insights to help CISOs grow, connect, and lead. Watch at The Professional CISO on YouTube. Learn more at alive.agency/alive-cyber-solutions.
Contact
Brad Cope
214.727.0333
brad@alive.agency
SOURCE Alive