Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us.
In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it’s art, why it’s imperative to pare down ad KPIs, and what’s behind the uptick in the adoption of Gen AI.
Keep pace with the tech evolution. Here’s the episode.
About the Guest:
Unnati is passionate about marketing and its impacts on businesses and society. Her experience in the Marketing domain spans over 5 years, with a specialization in the media industry. Unnati has worked with top-notch brands across diverse industrial sectors: TATA Croma, MTR, Gulf Oil, TTK Healthcare, Century Real Estate, and Brigade Group. Her expertise lies in media planning and purchasing, traditional marketing, digital marketing, and brand marketing. She believes in constantly learning and adapting to the emerging trends in this dynamic field. Unnati’s knowledge and skills in media and digital marketing enabled her to help brands grow in the rapidly transforming market.