“Doing what you’ve always done won’t move the needle forward.”
In today’s data-driven world, precision matters. Success isn’t just about generating leads—it’s about refining account selection, integrating intent signals, and ensuring sales-marketing alignment. A unified Martech stack, clean data, and predictive analytics aren’t just buzzwords—they’re the foundation of scalable revenue growth.
In this episode of Tech Talk by Ciente- Madelyne Oliver (Senior Marketing Operations Manager, ABM – Cloudflare) and Suruchi Bhargava (CMO, Ciente) unpack the frameworks that drive smarter targeting, seamless handoffs, and sustainable growth.
If you’re in marketing ops, ABM, or revenue leadership, this one’s for you!
About the Guest:
Madelyne Oliver is a dynamic Senior Operations Manager specializing in Account-Based Marketing (ABM) strategy and implementation. With a tenure of 11 months at Cloudflare and 8+ years working in marketing technology, she is instrumental in scaling operations by developing a Marketing Operations (MOPs) roadmap aligned with company and team goals. Her expertise includes automation, managing, and implementing the Demandbase ABX platform, collaborating with Global ABM teams to establish a Center of Excellence (COE) for ABM, and driving Sales & Marketing enablement to enhance Demandbase adoption. She is also passionate about leading teams, mentoring others in MarTech, ABM, Sales, and public speaking.
Beyond her professional achievements, Madelyne is a toddler girl mom, an exhibiting gallery artist, and a two-time published children’s book illustrator. She is based in central Texas, close to Austin.