Employee advocacy is an open horizon for marketing teams and is among the top trends for 2024. The question is, how successfully can you tap into this goldmine?
After hours of research, you create your masterpiece full of insights, statistics, and key takeaways.
Once you hit the publish button, you can’t just sit there and expect it to magically appear before your intended audience. Let’s face it; the “publish and pray for a miracle” strategy would leave you stranded in the middle of nowhere.
But what if there was a way you could turn your greatest assets into brand advocates? Your employees are your most loyal and honest supporters. And, if you can turn them into brand ambassadors, it would be like a shot of dopamine for your marketing campaigns.
Demystifying Employee Advocacy and Its Benefits
Sprout Social reports more than two-thirds (68%) of organizations already have an advocacy program.
Employee advocacy is a strategic marketing approach that utilizes employees as evangelists to amplify brand messaging and enhance the company’s reputation on social media platforms.
For employee advocacy, the perks are abundant, spanning increased brand visibility, expanded sales networks, a compelling workplace allure for recruitment, and an overall uplift in brand sentiment. This transformative approach turns every individual within an organization into a valuable extension of the marketing team, empowering them to advocate for the company’s products and services with the authority of experts.
It’s a symbiotic relationship, benefiting both the company and its employees. Firms reap rewards like enhanced brand equity, bolstered trust, and sustained growth, while employees see their personal brand flourish, networks expand, and relationships with like-minded businesses flourish.
Furthermore, this engagement fosters a more committed workforce, crucial for employees to wholeheartedly champion their company.
Effective employee advocacy enables businesses to seamlessly disseminate digital assets, connect with their intended audience, and cultivate new leads through the influential channel of employees.
Top Employee Advocacy Platforms
Sociabble
Sociabble is your go-to employee advocacy platform boasting an array of features – from seamless content curation to savvy social media scheduling and insightful analytics. Tailored for the dynamic needs of large enterprises, Sociabble is your one-stop solution for conquering complex marketing and sales challenges.
USP: Comprehensive platform for large enterprises with complex needs
Price: Custom pricing
EveryoneSocial
Dive into the world of EveryoneSocial, where simplicity meets effectiveness. This user-friendly employee advocacy platform is a breeze to set up and navigate, making it an ideal choice for small and mid-sized businesses seeking an uncomplicated and budget-friendly solution to amplify their brand.
USP: User-friendly interface for small and mid-sized businesses
Price: Paid plans start at $49 per month
PostBeyond
PostBeyond is a robust platform celebrated for its analytics prowess and reporting finesse. Perfect for companies keen on measuring the tangible impact of their advocacy programs, PostBeyond ensures your efforts are not just heard but quantifiably impactful.
USP: Robust analytics and reporting capabilities
Price: Paid plans start at $99 per month
GaggleAMP
Meet GaggleAMP, the Swiss Army knife of employee advocacy platforms. Whether it’s supercharging employee engagement, turbocharging social selling, or conquering influencer marketing, GaggleAMP is your versatile companion. Tailored to grow with your company’s evolving needs, it’s the solution for the forward-focused.
USP: Versatile platform for employee engagement, social selling, and influencer marketing
Price: Paid plans start at $300 per month
Sprout Social
employee advocacy features. Ideal for those already captivated by Sprout Social’s prowess in social media marketing, it’s the perfect synergy for a comprehensive and engaging strategy.
USP: Employee advocacy features integrated with social media management platform
Price: Paid plans start at $99 per month
The Verdict
Marketing has evolved beyond relying on a single channel for promotion. Today’s competitive landscape demands a multi-channel approach to reach prospects effectively. Given the rising costs and dynamic consumer needs, employee advocacy emerges as the most intelligent choice. Employee advocacy is imperative for organizations seeking multifaceted growth for both employees and the company itself. It fosters a sense of loyalty, ownership, and belonging among employees, amplifies traffic, and generates credible word-of-mouth marketing for the organization. Investing in an employee advocacy platform is the right decision.
