Google might make finding results on YouTube easier by introducing new short-form clips.
Digital transformations have changed search.
Especially with the advent of AI, SERPs now entail a detailed AI-generated overview as an answer to a user’s query. But this is all a text-based overview where the summary is generated from all relevant webpages.
What Google is testing (or experimenting) for YouTube is somewhat different.
The AI-generated overviews for YouTube won’t be text-based, but video carousels. These carousels will pull relevant short clips from the video to support queries on selected subjects. This is to evolve how search is performed widely on the popular video app.
If made public, this feature will be available to users at the top of YouTube’s search page. This could make the user experience convenient and simpler, especially amidst the plethora of video content present.
Hopefully, this helps audiences save time scrolling unnecessary content and reclaim so much of their wasted time.