The marriage of primary survey data and behavioral data creates full-fledged automated ideas for activations and marketing rollouts with RYA, powered by Qrious Insight and Southpaw Insights
NEW YORK, March 26, 2025 /PRNewswire/ — RYA™, the Creative AI tool for marketers, today announces a partnership with the premier experts in behavioral intelligence, Qrious Insight, and human insights firm, Southpaw Insights, to integrate even richer data to fuel RYA’s creative AI campaign generation. RYA can now utilize buyer insights with the integration of Qrious’ industry-leading consumer behavioral data. With this partnership, RYA’s AI-generated campaign ideas are driven by both billions of aspirational survey data points and consumer behavioral data – effectively bracketing audience desires with real-life decisions.
This unprecedented combination of qualitative and quantitative data empowers brands to execute high-impact, hyper-personalized marketing campaigns that are grounded in authentic consumer behaviors and preferences.
“Marketing has always been about finding creative solutions to business problems that resonate with a brand’s target audience. With AI we can do all of this – creativity and audience strategy – better and faster. And our partnership with Qrious and Southpaw takes this to the next level,” says Mark Himmelsbach, Co-Founder of RYA. “By incorporating real-world behavioral insights with AI-powered ideation, brands can launch campaigns knowing the concepts are rooted in the most up-to-date consumer intelligence available.”
Now, users of RYA who are crafting campaigns for specific audiences have the ability to gain hyper-personalized behavioral insights on niche consumer audiences provided by Qrious.
“Qrious’ advanced consumer data provides rich, first-hand insights into true consumer behaviors, motivations, and decision-making,” Himmelsbach says, “and Southpaw Insights makes sure we are collecting and ingesting the data in the best way. This allows us to combine RYA’s proprietary audience insights with behavioral trends to generate original marketing concepts that speed iteration cycles and deliver data-backed, high-ROI campaigns to decision makers.”
Interested in learning more? Sign up for a RYA demo here: https://www.askrya.com/contact
About RYA
RYA™ was originally created for the purpose of developing world-class content and experiences by the advertising agency, Episode Four. Today RYA™ is an AI-powered tool that any marketer can use to deliver what typically takes an agency 6-8 weeks in 1 day. It’s trained by two sets of proprietary data collected over the past decade – audience insights and creative ideas. To discover what RYA can do for you, visit www.askrya.com.
About Qrious Insight
Qrious Insight specializes in passively collecting first-party, consumer behavioral data to provide advertisers, marketers, and market researchers micro-level visibility into consumer actions, preferences, and trends. This is made possible by continuously tracking over 100,000 opted-in US consumers, giving businesses a 360-degree view of their audience’s digital and physical behavior. The data is not survey data, it’s not recall data, but rather passively observed digital behaviors.
About Southpaw Insights
Southpaw Insights is a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting-edge. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques to help our clients understand what people think, feel, and do.
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SOURCE RYA