Martech released a piece recently. They talk about Gen-AI’s role in the brand narrative. It is a topic worth contributing to.
In their piece, they speak about the importance of AI in the brand’s narrative. It is an amazing dive into the ways brand discovery and reputation will change. But let’s also talk about the usage of Gen-AI as a tool and its role in reshaping the brand’s story.
Authenticity is something we have heard mentioned in every brand’s story. It has become a vital criteria for buyers. But AI seems like the antithesis of this. Brands that use AI-generated content without being explicit about it are called inauthentic.
But when used correctly, brands can leverage this technology to tell a different story. 60% of consumers are comfortable with brands using AI as long as the use is explicit. That means rather than running away from Gen-AI, businesses must make them part of a larger strategy.
AI-generated content can be juxtaposed against human-generated content. But to create customer-centric AI content, businesses must understand their consumer and provide content that offers a solution or creates thought-provoking pieces.
This requires a human being who can articulate their ideas into the prompts.
Gen-AI is shaping the brand narrative, and that is to be increasingly authentic and transparent.