Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies

      June 10, 2026

      GearChain Introduces No-Code Event Attendance Tracking with Real-Time Spreadsheet Sync

      June 2, 2026

      QuotaPath Launches AI Revenue Strategist, Atlas, to Help Revenue Leaders Connect Comp Plans to GTM Motion

      June 2, 2026

      Inmar Intelligence Solves Retail Media Fragmentation and Scaling Challenges For Creator Campaigns With New Media Solution

      June 2, 2026
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Saviynt Partners with Wiz to Manage Non-Human Identities and AI Agents

      February 17, 2026

      Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%

      January 15, 2026

      TNL Mediagene (NASDAQ: TNMG) Leverages AWS AI Technologies to Drive Cross-Border Media Innovation

      October 28, 2025

      Gryphon AI and CloudHesive Partner to Deliver Secure, Scalable Compliance Solutions for Finance and Insurance on Amazon Web Services (AWS)

      October 28, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      weR and RGIS Expand Strategic Collaboration to Accelerate AI-Powered Retail Shelf Intelligence Across Europe and the United States

      June 23, 2026
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

      June 2, 2026

      AdAction Launches Prism, an Offer Decisioning API for Personalized Rewarded Monetization

      June 2, 2026

      Particular Audience Promotes Langton Mccombe to Sales Director, North America

      April 9, 2026

      Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

      March 31, 2026
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      Horizon Media and Kartel Forge Strategic Partnership to Reunify Creative and Media through HorizonOS

      June 10, 2026

      Plenful Announces Referral Agent, the First Agent for 340B, Built to Capture Meaningful 340B Referral Savings at Scale

      June 10, 2026

      PR Newswire Amplify™ Expands Campaign & Content Creation Support to 7 Languages

      June 8, 2026
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      CallRail Marks 15 Years of Innovation and Customer Confidence

      June 2, 2026

      VINSI.AI Expands Platform to Address the Full Scope of Business Operations and Customer Experience

      June 2, 2026

      Darwin CX Wins New Global Publisher Accounts as Media Companies Prioritize Unified Subscription Data

      May 6, 2026

      Nicnet Launches Aprecomm’s AI-Driven CX Suite to Elevate Broadband Experience Across Brazil

      April 29, 2026
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Stellagent Launches Agentic Commerce Studio for AI Agent Shopping Readiness

      June 2, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      Netcore Unbxd Launches Agentic Multimodal Search to Enable E-commerce to Interpret Visual and Language Intent in a Single Experience

      March 30, 2026

      dxFeed Introduces Spring Sale on Market Data Subscriptions — Up to 64% Off Tools for Retail Traders

      March 30, 2026
    Ciente | MarTechCiente | MarTech
    Home»Data & Analytics»Truven Launches MarketScan Partner Ecosystem to Expand Real-World Evidence Options
    Data & Analytics

    Truven Launches MarketScan Partner Ecosystem to Expand Real-World Evidence Options

    By PRNEWSWIREJune 2, 2026No Comments4 Mins Read
    Facebook Twitter LinkedIn
    Truven
    Share
    Facebook Twitter LinkedIn

    • MarketScan® Research Databases link to fit-for-purpose data sets, enabling clients to add the most critical data elements to their analytics.
    • FinThrive®, Inc., which provides de-identified, HIPAA-compliant hospital chargemaster data, has joined existing MarketScan electronic health records (EHR) collaborators.
    • Clients can expand evidence generation beyond closed claims with access to datasets spanning ambulatory and specialty EHR data, inpatient and facility-level detail, laboratory and diagnostic results, patient-level data collected outside traditional care settings, and more.
    • The ecosystem capabilities build on the strength of MarketScan. With representative, longitudinal, claims-linked evidence, MarketScan has the most widely published and accepted real-world datasets in healthcare.

    ANN ARBOR, Mich., May 14, 2026 /PRNewswire/ — Truven, a trusted leader in healthcare data and analytics, launched the MarketScan Partner Ecosystem, a new capability that expands how organizations generate real-world evidence by combining the MarketScan Research Databases with curated, fit-for-purpose datasets from collaborators.

    MarketScan is one of the most comprehensive longitudinal closed-claims datasets, capturing the full spectrum of healthcare services and real costs across populations in the United States. Through the MarketScan Partner Ecosystem, analysts can extend this reliable analytic foundation with the clinical and specialty depth required for their research questions while remaining confident in the evidence produced.

    MarketScan Partner Ecosystem Can Answer Complex Questions

    “The Partner Ecosystem reflects how our clients conduct healthcare research today,” said John E. Linnehan, Vice President of Data Strategy for Truven. “By combining MarketScan’s trusted claims foundation with data from collaborators and expert analytic services, we’re helping clients answer more complex questions with greater precision and confidence.”

    Clients can expand evidence generation beyond closed claims with access to datasets spanning ambulatory and specialty EHR data, inpatient and facility-level detail, laboratory and diagnostic results, patient-level data collected outside traditional care settings, and more.

    The MarketScan Partner Ecosystem launches with data from multiple collaborators, including chargemaster data from FinThrive, alongside existing EHR collaborator data.

    Examples of Benefits from Using the MarketScan Partner Ecosystem

    FinThrive’s hospital chargemaster data provides detailed facility-level information, including inpatient drug and medical device utilization and granular cost detail.

    For example, device manufacturers can link MarketScan claims data with hospital chargemaster records, using tokenized patient data to distinguish device models and track repeat procedures, admissions, and total cost of care over time. This linkage produces payer-relevant evidence that helps demonstrate value beyond upfront price by quantifying downstream utilization and costs.

    “By combining FinThrive’s de-identified, HIPAA-compliant chargemaster data with MarketScan’s closed claims, the collaboration will deliver a more complete view of the patient journey, offering clearer insight into care patterns before and after a patient hospitalization event,” said Paul White, Senior Vice President, Data Insights, at FinThrive. “This provides the visibility needed to better evaluate treatment effectiveness, resource utilization, and the true drivers of cost across the care continuum.”

    Expanded Fit-for-Purpose Data Is Backed by the Strength of MarketScan

    The MarketScan Partner Ecosystem builds on the trusted reputation of MarketScan, which:

    • Informs research featured in more than 4,500 peer-reviewed publications, representing about 70% of all claims data source references across health economics, outcomes research, and epidemiology.
    • Is sourced from more than 350 large, self-insured employers and supplemented with fully insured patients from regional and national health plans, Medicare Advantage plans and state Medicaid agencies.
    • Delivers longitudinal closed-claims data, enabling clients to gain a comprehensive view of healthcare utilization, outcomes, and actual costs across U.S. populations.
    • Provides unmatched visibility into diagnoses, procedures, prescriptions, and productivity, making it a reliable analytic anchor for economic, utilization, and outcomes research.

    Through the MarketScan Partner Ecosystem, clients can expand evidence generation beyond closed claims while preserving the rigor, transparency, privacy, and analytic integrity MarketScan is known for. Client demand and evolving research priorities will guide the availability of additional data domains through the ecosystem.

    Learn more about MarketScan Partner Ecosystem

    Visit the MarketScan Partner Ecosystem website or schedule a meeting with MarketScan at ISPOR 2026, the annual international conference for ISPOR — The Professional Society for Health Economics and Outcomes Research, May 17-20, 2026, in Philadelphia.

    About Truven and MarketScan
    Truven by Merative is a portfolio of healthcare data and analytics solutions, backed by deep healthcare expertise. We help organizations understand, enhance, and maximize healthcare data to drive better health and financial outcomes. Through best-in-class data quality and market-leading solutions like Health Insights, MarketScan, and Springbuk, Truven serves 7 of the top U.S. health plans, more than 40% of the Fortune 500, and the top global pharmaceutical companies. Learn more at merative.com/truven.

    About FinThrive
    FinThrive, Inc. is redefining revenue cycle management with innovation and intelligence at its core. Our AI-powered software unifies data and workflows to help healthcare organizations maximize revenue, reduce costs, accelerate cash collections and maintain regulatory compliance. Today, three out of five U.S. hospitals and health systems trust FinThrive to transform financial performance.

    SOURCE Truven by Merative

    innovation strategy technology
    Previous ArticleEZ Texting Expands into Shopify App Store, Helping Merchants Automate Their SMS Marketing and Recover Revenue
    Next Article Hippocratic AI Announces New Senior Executive Appointments
    Leave A Reply Cancel Reply

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2026 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      How long do you want to hide the toolbar?
      Hide Toolbar Duration
      Select your accessibility profile
      Vision Impaired Mode
      Enhances website's visuals
      Seizure Safe Profile
      Clear flashes & reduces color
      ADHD Friendly Mode
      Focused browsing, distraction-free
      Blindness Mode
      Reduces distractions, improves focus
      Epilepsy Safe Mode
      Dims colors and stops blinking
      Content Modules
      Font Size

      Default

      Line Height

      Default

      Color Modules
      Orientation Modules