The B2B review landscape was drastically altered with the introduction of generative AI, and then again by the FTC’s recent ruling—TrustRadius has stayed ahead of it all.
AUSTIN, Texas, Feb. 5, 2025 /PRNewswire/ — Today, TrustRadius published its third annual review quality report, offering insights into its rigorous review verification and moderation process to showcase how they comply with—and go beyond—the updated FTC guidelines to provide B2B technology buyers a trusted research platform.
The B2B buyer’s journey relies heavily on consumer reviews, which is why this year’s report, Building Buyer Trust: Review Quality Report 2025, highlights the importance of ensuring that misleading product information is not published. The report also explores how TrustRadius takes action against AI-generated or fake reviews through human moderation efforts.
In 2024, the TrustRadius research team published 17,796 reviews on TrustRadius—only 51.6% of submitted reviews. Of the reviewers, it was found that:
- 32% work for large companies with 1,000 or more employees
- 10% are an executive level or higher
Of the rejected reviews, 55% were due to poor quality or use of AI, and 29% were due to suspicious behavior like writing reviews for products they don’t use or creating fake accounts to leave a review.
For a deeper look into the current review landscape, the report not only covers how TrustRadius moderates reviews and reviewers, it also dives into how:
- Review quality affects search rankings
- TrustRadius is safeguarding consumers and staying FTC-compliant
- Vendors can earn buyer trust through the proper use of intent data
- Incentives can ethically drive review participation
- The new Trusted Seller verification program can build buyer trust
“B2B review sites have indeed been losing buyer trust and confidence over the years, but not TrustRadius,” says Vinay Bhagat, Founder and CEO of TrustRadius. “We have always put the buyer’s needs first: helping ensure quality over quantity in reviews, creating a proprietary weighted rating scale for the trScore, and helping align product information to buyer wants. This report brings transparency to the reviews on our platform and is another way we’re helping to forge buyer trust.”
TrustRadius will discuss this year’s findings on the impact of B2B reviews on buyer trust in a LinkedIn Live on Thursday, March 13, 2025, at 12:00 pm ET. Speakers for the event, The Trust Shortcut: Build Confidence with Quality Reviews, include TrustRadius’ Senior Support and Content Operations Manager, Katie Marino-Kyle, and our Senior Manager of Research and Insights, Katie Allison, along with Wrike’s Senior Customer References and Advocacy Manager, Karilla Dyer.
About TrustRadius
TrustRadius is a buyer intelligence platform for business technology, enabling buyers to make confident decisions through comprehensive product information, in-depth customer insights, and peer conversations. Technology brands leveraging TrustRadius offerings can capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
SOURCE TrustRadius, Inc.