Dedicated Event for Cyber Marketers Focuses on Fostering Collaboration, Sharing Unique Education, and Adopting New Innovations
PHILADELPHIA, Feb. 4, 2025 /PRNewswire/ — CyberMarketingCon, hosted by The Cybersecurity Marketing Society, concluded its fifth annual event at the Loews Hotel in Philadelphia, Pennsylvania in December. The event garnered nearly 500 in-person attendees, more than 150 virtual attendees, and over 80 speakers. Attendees participated in keynote presentations, interactive workshops, tutorials, and exclusive networking events throughout the conference.
Pressing topics covered at the conference included the art of cybersecurity influencer marketing, evolving buyer behavior, building community within the cybersecurity industry, AI marketing tools, account-based marketing (ABM), and more.
“We are thrilled to have hosted another successful year of CyberMarketingCon!” said Gianna Whitver, Co-Founder and CEO of the Cybersecurity Marketing Society. “This community is truly unmatched in showing support for each other while encouraging an inquisitive, interactive, and community environment. We look forward to seeing you next December for CyberMarketingCon 2025 in Austin, TX!”
CyberMarketingCon Highlights, Stats & Figures:
- 51 sessions, eight interactive workshops, 13 talk tracks, and over 80 speakers.
- 6 keynote presentations featuring in-depth sessions from industry experts on various cyber marketing topics.
- CyberMarketingCon welcomed nearly 500 in-person attendees this year, increasing attendance by 40% and making 2024 the largest iteration of the conference to date.
- CyberMarketingCon hosted five brand new tracks to enhance the professional development of select executive, government, and security research audiences, including the GovCon & Public Sector Track, CyberCMO Summit, Channel, Field, and Partner Track, CyberCEO Summit, and Security Research Track.
Industry Response & Validation
CyberMarketingCon serves as the flagship event for marketing professionals in the cybersecurity industry. From knowledge-sharing about the best go-to-market strategies to sharing cyber marketing “war stories” and closing the gap between vendors, practitioners, and marketers, the conference strives to serve as a beacon of the power of community within cyber marketing.
“At CyberMarketingCon, we are cultivating a vibrant ecosystem that connects cybersecurity vendors with practitioners, creating meaningful dialogue and collaboration,” said Maria Velasquez, Chief Growth Officer and Co-Founder of the Cybersecurity Marketing Society. This event is designed to be the go-to resource for VCs and PEs, providing essential insights and strategies for their portfolio companies to thrive in the market. Together, we are not just sharing knowledge; we are building a community that drives innovation and growth in cybersecurity marketing.”
CyberMarketingCon received unanimous support from attendees this year:
- “It was a wonderful experience to join so many brilliant minds at CyberMarketingCon,” said Stirling Myles, Content Director at Punch. “We had the honor of presenting the opening night reception, and it was filled with inspiring conversations with new and old friends.”
- “I was flattered to get an invite to speak this year at CyberMarketingCon,” said David Moulton, Director of Content and Thought Leadership at Palo Alto Networks. “A huge thank you to the Cybersecurity Marketing Society team for putting on such an incredible, tight-knit event that allowed for great networking opportunities!”
The Marquee Awards
The Cybersecurity Marketing Society also held its 2024 Marquee Awards ceremony at CyberMarketingCon – celebrating excellence in the cybersecurity marketing field across various categories at the Cybersecurity Marketing Society’s flagship conference.
“Congratulations to all winners of the 2024 Marquee Awards!” said Maria Velasquez, Co-Founder and Chief Growth Officer of the Cybersecurity Marketing Society. “We are thrilled to recognize exquisite cyber marketing in action at the only industry event dedicated to bringing marketing professionals in cybersecurity together!”
This year’s Marquee Winners included:
- Best One Person Marketing Team, Laura Galyer, DigitalXRAID
- Marketing Mentor of the Year, Kelly O’Dwyer-Manuel, NXP Semiconductors
- Best Cybersecurity Influencer, Chris Camacho, Abstract Security
- Best New Talent to Cyber, Bruno Baldo, Rainforest Technologies
- Future Leader, Moriah Diedrich, BforeAI
- Best CMO of the Year, Cami Ragano, TryHackMe
- Best Analyst Firm, ESG
- Best PR Agency of the Year, Merritt Group
- Content Marketing Agency of the Year, Content Workshop
- Marketing Agency of the Year, CyberEdge Group
- Paid Advertising Agency of the Year, AdConversion
CyberMarketingCon 2024 extends its gratitude to the society team and all of our volunteers, as well as to our Title sponsor Fornix Marketing, and Platinum Sponsors Actual Tech Media a Future B2B Company, Content Workshop, CyberEdge Group, and CyberRisk Alliance. CyberMarketingCon 2024 extends our gratitude to all of our sponsors and supporters, including but not limited to:, Akamai, Navattic, VIB, N2K CyberWire, Storylane, DesignSpace, Expert Insights, NorthPoint Printing, SANS Institute, Informa TechTarget, The Register, Miscreants, Compound Growth Marketing, Security Buzz, the CISO Series, Hacker Valley Media, PAN Communications, Treble PR, W2 Communications, PUNCH Digital, and Merritt Group.
About the Cybersecurity Marketing Society:
Founded in 2020, The Cybersecurity Marketing Society (the Society) is the only dedicated community for marketing professionals in the cybersecurity industry to network, mindshare, and grow professionally. The mission of the Society is to bring continuous community, resources, and education to a complicated, constantly changing industry. Led by top marketing and community-building experts, Gianna Whitver and Maria Velasquez, the Society has over 4,000 members today. To learn more about the Society and to become a member, visit the website at www.cybersecuritymarketingsociety.com.
SOURCE Cybersecurity Marketing Society
