NEW YORK, April 25, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) released its 2024 Annual Report today, highlighting a breakthrough year featuring record-breaking new business wins, strong advocacy growth, an expanding global footprint, investments in emerging technologies, and strategic acquisitions that grew Stagwell’s market share. Download the full report here.
In tandem with the Annual Report, Stagwell released a showcase of impactful work from its agencies and products, including innovative experiences and projects for Google, Lenovo, Mastercard, Qualcomm, Salesforce, Target, Visa and many more.
“I founded Stagwell in 2015 to serve as a digital-first challenger to the old, bureaucratic advertising holding companies,” shared Stagwell Chairman and CEO Mark Penn. “Today, Stagwell is the fastest-growing major advertising network in the world, with a plan to achieve $5 billion in annual revenue by the end of 2029. We are a global network spanning 45+ countries, differentiated by collaboration, client service, and our unique blend of creative and technology. A machine for the modern marketer.”
2024 Highlights:
- Acceleration in Digital Transformation and Continued Investments in AI: Stagwell saw a rebound followed by an acceleration in our Digital Transformation businesses in 2024, with Digital accounting for 57% of FY24 net revenue, and Stagwell Marketing Cloud growing 19%. Stagwell’s Code and Theory Network’s engineering expertise and creative ability led transformational work for clients throughout the year.
- Record-Breaking New Business Wins and Strong Advocacy Growth: Stagwell’s new business wins broke company records in 2024, generating $382 million in net revenue for FY24, with $102 million of Net New Business in Q4 alone – an 85% YoY increase. Major expansions with Starbucks, Target, and Visa reinforced the network’s ability to secure larger mandates across our integrated service offerings. Stagwell also capitalized on an unprecedented U.S. election cycle for strong advocacy growth – an important differentiator in Stagwell’s business mix.
- Growing Our Footprint in MENA and APAC: Stagwell cemented its footprint in the Middle East and North Africa (MENA) and Asia-Pacific (APAC) regions and launched hubs in London and Toronto to enhance cross-agency collaboration. Our strategic expansion strengthened our ability to tailor our services to regional markets.
- Expanding our Geographical Reach and Capabilities: Stagwell announced 11 acquisitions in 2024. Consulum, Create. Group, and LEADERS strengthened Stagwell’s MENA presence. UNICEPTA and BERA enhanced Stagwell Marketing Cloud. Business Traveller, Luxine Relations Publiques, PROS, What’s Next, Sidekick, and Team Epiphany added social, experiential, and multicultural expertise across key markets in the Americas and Europe.
“Stagwell’s journey to $5 billion is well underway. In a dynamic marketplace transformed by AI and changing client demands, we will continue to stay ahead as the Goldilocks network,” added Penn.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, technological leadership and differentiation, future financial performance, future growth and prospects, including the Company’s revenue targets and anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A–Risk Factors and the section entitled “Forward-looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2025, and accessible on the SEC’s website at www.sec.gov. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Press Contact:
Kara Gelber
PR@stagwellglobal.com
SOURCE Stagwell Inc.
