Marketing is undergoing a substantial shift. With the integration of modern tech into existing systems, marketing’s capabilities have taken a huge leap forward.
Brands are able to refine their old strategies to find a delicate balance with modern endeavors due to dynamic buyer behavior. This challenge has resulted in a need to optimize the resources available to us. And another possible solution remains – forming a strategic partnership.
This is how brands grow.
Quora and Bombora chose one such road. Today, the companies announced that they have integrated their capabilities to improve audience targeting.
Advertisers can now step in and harness the clean and comprehensive Bombora data, which covers over 450 audience segments across the Quora ads platform. The knowledge-sharing platform now facilitates marketing teams to improve their targeting based on specific attributes – from company size to industry vertical.
For Quora, this is a huge milestone. It’s not only transcending its own advertising capabilities but also reinforcing it at the crux of B2B marketing. Bombora adds another leverage to Quora with its targeting capabilities. The latter attracts diverse audiences, and now marketers can reach decision-makers within their targeted accounts by using Quora’s primary function – being a knowledge-sharing platform.
With premium Q&A content handy, advertisers can reach out to engaged audiences, optimizing their campaign performance to a significant length.
This partnership is a huge step forward in B2B marketing and couldn’t come in at the right time. With hordes of complexity plaguing the marketing scene, it’s wise to target different channels for businesses that ought to expand their reach. And what’s better than a knowledge-sharing platform that attracts specific audience segments?