PHD ranked #1 globally, joined by Hearts United and OMD in top five for total new business, while PHD, Hearts United and Initiative sweep the top three for net new business in H1 2026
NEW YORK, Sept. 21, 2026 /PRNewswire/ — As reported in TheGlobal Media Agency New Business Barometer H1 2026, published today by independent research company COMvergence, Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, was awarded $3.3 billion in new billings in the first half of the year, the best performance among the five global media management groups.
Looking at Total New Business performance (defined by COMvergence as wins minus losses, including retentions) this translated to $3.15 billion, putting Omnicom Media in a photo finish for the top slot on global media group ranking.
Omnicom Media’s H1 results come as marketers continue to rigorously evaluate agency partners for their ability to bring together data, analytics, AI, technology, and transformation to drive measurable business growth.
“There’s a lot of noise in the industry about what marketers are looking for from their agencies – our view is that clients are far more rigorous than that conversation sometimes suggests. They are actively stress-testing capabilities – across data and analytics, AI, technology, and transformation – and looking hard at who can actually bring them together to drive growth,” said Omnicom Media CEO Florian Adamski. “Our leading new-business volume in the first half of 2026 is powerful validation of what we’ve built at Omnicom Media. By combining intelligence at scale, trusted identity solutions, and unmatched commercial signal strength, we’ve created a connected growth ecosystem that few can replicate. It gives our agencies a distinct ability to understand consumers, identify growth opportunities and turn intelligence into action at scale. When sophisticated marketers put the market’s competing propositions to the test, the results speak for themselves.”
An OM sweep across the agency rankings
The group-level performance was powered by broad-based momentum across Omnicom Media’s agency portfolio, as three of its agencies – PHD, Hearts United and OMD – claimed three of the top five spots on the global total new business ranking, including the #1 spot for PHD.
Omnicom Media’s performance was even stronger when measured by net new business, with PHD, Hearts United and Initiative taking the top three positions globally.
PHD’s #1 global ranking for both total and net new business was fueled by a streak of wins that included Adidas, Roku, SkyShowtime and Xiaomi.
Hearts United, Omnicom Media’s newest agency, ranked among the global top five for total new business and #2 for net new business, driven by wins including Royal Caribbean International and Major League Soccer. The agency also retained 69% of its H1 business, significantly above the 28% overall industry retention rate tracked by COMvergence.
Initiative ranked #3 globally for net new business, with IBM among its major wins.
For PHD, the results provide a tangible demonstration of its Outthink, Outpace, Outgrow philosophy.
“Outthink, Outpace, Outgrow is not a positioning line for PHD. It is how we approach growth,” said Christian Flouch, Global Brand President, PHD. “We outthink by seeing the opportunity differently, challenging assumptions and turning intelligence into momentum. We outpace by connecting the right capabilities, removing friction, and moving with clarity and confidence. And we outgrow by connecting the work to measurable outcomes, demonstrating value, and identifying what comes next. The H1 results show what happens when that mindset is applied consistently to the challenges clients are facing.”
A robust roster of wins and retentions
Omnicom Media’s first-half performance was driven by a combination of major global wins and broad-based regional momentum across its agency portfolio.
Global wins included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.
Regional wins included Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku and Subway in the U.S.; SkyShowtime in Europe; Xiaomi and Xiaopeng Motors in China; Masdar, Riyadh Expo and Wynn Resorts in the GCC; Aviva/Direct Line Group and Spire Healthcare in the UK; The Quality Group in Germany; Nordea Bank in the Nordics; Association of Mutual Funds of India and Netflix in India; Geely Auto and Grupo Lala in Mexico; and Stan Entertainment in Australia.
The group also retained a significant portfolio of major global and regional relationships, including Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm.
The COMvergence results reflect the momentum Omnicom Media has built following Omnicom’s acquisition of IPG, as the group continues to connect media expertise with capabilities across identity, data, AI, commerce, and technology.
“Growth is ultimately the measure that matters,” Adamski added. “The breadth of these results, across new relationships, competitive wins and retained clients, shows that marketers are choosing partners based on what they can do for their businesses. That is the opportunity Omnicom Media was built to deliver.”
CONTACT: isabelle.gauvry@omc.com
ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world’s premier identity solution, and the Flywheel end-to-end commerce solution; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit omnicommedia.com
SOURCE Omnicom Media Group