BOSTON, April 3, 2025 /PRNewswire/ — Later, a leader in influencer marketing and social media management software, today announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of its 50 World’s Most Influential CMOs, Bonnici brings nearly two decades of marketing leadership from high-growth global SaaS companies including Salesforce, HubSpot, G2, and most recently Wellhub. Renowned for launching new categories, repositioning brands and building billion-dollar demand engines from scratch, he now brings that same energy to Later – aligning his passion for innovative marketing with a company at the forefront of the creator economy.
Later is the world’s number one social revenue platform, empowering brands to build and execute social strategies, connect with the right creators, produce compelling content and, most importantly, tie all efforts back to revenue. As marketers increasingly shift their performance budgets from the diminishing returns of traditional paid media to the quickly-growing influencer campaign category, Bonnici will help solidify Later as the definitive social platform that seamlessly connects top-of-funnel engagement with bottom-of-funnel ROI.
“Ryan’s unique blend of strategic vision and executional excellence immediately stood out. His extensive experience in both B2B and B2C marketing, coupled with a proven track record of driving growth across various stages of a company’s evolution, makes him well-suited to lead marketing efforts at Later,” said Scott Sutton, CEO at Later. “What’s more, Ryan’s leadership style fosters collaboration and innovation, and I’m confident that under his guidance, Later will excel to new heights and become the category-defining leader in the social revenue space.”
Returning to his roots of marketing to marketers, Bonnici will oversee brand strategy, communications, product marketing, demand generation, content creation and community engagement. He’ll focus on amplifying Later’s core strengths while unlocking new areas for growth, drawing on deep experience scaling teams and brands from early traction to hypergrowth and global scale.
“I’m beyond excited to lead and build a team of world-class marketers who are committed to working hard, having fun and delivering exceptional results. Later already has every building block of the ultimate social revenue engine: influencer marketing, full social media management, link-in-bio, a massive creator network, affiliate tools and award-winning creative services. That’s not just powerful – it’s unmatched. The future of marketing is here, and we’re ready to lead it,” said Ryan Bonnici, CMO at Later.
Today, creator marketing is evolving from a supplementary tactic to a central component of every brand’s marketing strategy. The opportunity lies in harnessing the authentic connections that creators have with their audiences to drive engagement and conversions. In the last 12 months alone, Later has driven $1.5B in revenue and 136B in impressions for its customers. These milestones demonstrate the company’s ability to effectively navigate the evolving landscape of creator marketing and with Bonnici working alongside executive leadership and the current team, the potential for Later is limitless.
About Later
Later is the enterprise leader in social media and influencer marketing software, services, and data. Our integrated platform empowers brands, agencies, and creators to maximize the value of social through streamlined workflows—from creator discovery and affiliate marketing to content scheduling and ROI measurement. Leveraging proprietary insights from billions of social interactions and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance to drive audience growth, engagement, and revenue. Trusted by brands like Crumbl, Kylie Cosmetics, ESPN, and YouTube, and known for pioneering Link in Bio, we bridge creativity and performance to deliver measurable outcomes and lead in the creator economy. Learn more at later.com.
CONTACT: Steph Hadas, later@5wpr.com
SOURCE Later