MarTech Breakthrough Recognizes InMarket’s Excellence in Delivering Real-Time, Measurable Results for Leading Brands Across North America
AUSTIN, Texas, Aug. 14, 2025 /PRNewswire/ — InMarket, a leader in real-time marketing and measurement, has been named the “Best Overall Mobile Marketing Solution” in the 8th annual MarTech Breakthrough Awards, which recognize the industry’s most innovative products and companies across marketing, advertising and sales technology today.
As marketers navigate fragmented media and shopping behavior, driven by economic uncertainty, and struggle with fragmented reporting and measurement offerings, they are increasingly seeking new approaches and solutions. This includes a heavier reliance on real-time and AI technologies, leveraging precise and accurate data to build and optimize programs and implementing new unified measurement solutions to accurately assess campaign success and incremental outcomes.
InMarket’s real-time marketing and measurement platform was developed to help modern marketers meet these challenges head-on. By leveraging InMarket’s unique AI-powered intent, visitation and commerce data, marketers can better understand why consumers shop and when and where to best connect with them. Leveraging InMarket’s award-winning Lift, Conversion & Incrementality (LCI) and AI-powered Unified Measurement, marketers can optimize campaign efforts in real-time, track success against key KPIs including incremental visit and sales lift, and improve strategic planning and investments with real-time scenario planning and media mix modeling.
“Marketers are facing significant hurdles amidst the fragmentation of shopping behaviors, media and measurement tools. At InMarket, we’re dedicated to helping our clients bridge these gaps,” said Todd Morris, CEO of InMarket. “This recognition from MarTech Breakthrough underscores our team’s passion and commitment for developing data-driven solutions that drive exceptional incremental outcomes and tangible growth for brands, creating certainty for marketers in an uncertain, increasingly competitive landscape.”
The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries. InMarket is proud to return to MarTech Breakthrough’s winners circle. Previous wins include “Best Mobile Marketing Platform” (2023), “Best Advertising Measurement Platform” (2022), and “Best Location Based Marketing Platform” (2021). This achievement continues InMarket’s streak of industry accolades for its product suite and client work this year, including The Drum Marketing Awards, Big Innovation Awards, AVA Digital Awards and Internet Advertising Competition.
Learn more about InMarket’s award-winning solutions today at inmarket.com.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket’s industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data.
InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award for its transformative impact on real-time measurement & optimization as well as the Best Overall Mobile Marketing Solution at the 2025 MarTech Breakthrough Awards for its innovative technology. InMarket also received an Outstanding Integrated Ad Campaign Award at the 2025 Internet Advertising Competition, a Platinum Award at the 2025 AVA Digital Awards, and a 2025 Drum Marketing Award in the CPG/FMCG category for its exceptional client work.
InMarket’s nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
CONTACT: Nicole LoRusso, PR Manager at InMarket, nlorusso@inmarket.com
SOURCE InMarket