Acquisition of getCurious Propels Fuel Cycle into the UX space with an AI-native
Platform Designed for Speed, Simplicity, and Scale
SANTA MONICA, Calif., May 21, 2025 /PRNewswire/ — Fuel Cycle, the unified, AI-native insights platform for the modern enterprise, today announced the launch of FC UX, a next-generation UX research platform built for today’s digital product teams. The launch follows Fuel Cycle’s acquisition of getCurious, a leading UX research company known for its intuitive, AI-powered platform.
With this bold move, Fuel Cycle enters the UX space with purpose, introducing a modern, scalable alternative to legacy testing tools that have failed to keep pace with product development.
“Legacy platforms have become blockers, not enablers,” said Rick Kelly, Chief Strategy Officer at Fuel Cycle. “FC UX resets the standard with a fast, intuitive, and enterprise-ready experience that makes UX research as agile as the teams who rely on it.”
Purpose-built for Modern UX Research
FC UX combines the best of getCurious’ innovation with Fuel Cycle’s enterprise-grade research infrastructure. The result: a platform that empowers teams to go from question to insight in hours, not weeks.
Key features include:
- AI-native Analysis – real-time summaries, instant highlights, and the “ask AI” feature eliminate the need for manual video review.
- Cross-device Testing – capture true user behavior across desktop, iOS, and Android with full-screen recording.
- Transparent, Usage-based Pricing – no seat limits, pay for usage.
Accelerating Innovation through Acquisition
Fuel Cycle’s acquisition of getCurious brings the company’s visionary founders, Anshul Divakar and Nitin Matiyali, into key roles – driving product innovation and market strategy for FC UX.
“At getCurious, the mission was always to redefine how UX research is done,” said Divakar and Matiyali. “Fuel Cycle is the ideal home to amplify that mission – bringing breakthrough user insights to organizations ready to innovate at scale.”
Designed for Speed and Built for Scale
Whether validating new features, optimizing user flows, or testing early-stage concepts, FC UX empowers teams to move fast – with confidence. Backed by Fuel Cycle’s robust participant access, seamless workflows, and flexible sourcing, it’s UX research without bottlenecks.
“getCurious set out to disrupt the old way of doing UX research,” said Eran Gilad, President and CEO of Fuel Cycle. “Now, with the power of Fuel Cycle behind it, that disruption becomes unstoppable. We’re not just scaling innovation; we’re setting a new standard for how enterprises connect with their users.”
Relevant for Agencies, Too
FC UX isn’t just built for in-house product teams; it’s also a game-changer for agencies. With its intuitive interface, lightning-fast analysis, and flexible, usage-based pricing, FC UX enables agencies to deliver high-quality UX insights to clients without the traditional overhead. Whether running iterative tests for a startup or executing large-scale studies for enterprise brands, agencies can now offer faster turnaround times, deeper insights, and more strategic value – at scale.
Onboarding Customers Now
FC UX is available now, please request a personalized demo and experience modern UX research for yourself.
About Fuel Cycle
Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots. The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations. With Fuel Cycle, the future of insight is always on.
Fuel Cycle Contact
Kalyn Stockman
Manager, Corporate Marketing
Fuel Cycle
kstockman@fuelcycle.com
SOURCE Fuel Cycle