Browsing: Op-ed

From cat videos to CEOs, Facebook’s 2.9 billion users are a mixed bag. How are marketers tailoring their strategies to win over every scroll?

From retargeting to exit pop-ups, MarTech’s role in e-commerce is far-reaching and dynamic. Is your business keeping up?

Hyper-connectivity and FOMO have got everybody hooked onto social platforms. Are businesses leveraging this untapped goldmine of potential leads?

From global whispers to algorithmic echoes: as brands ride the influencer wave, the intrigue deepens—can AI outshine the storytellers?

Christmas is the perfect time to outshine your competitors. From heartwarming to hilarious, discover the Christmas campaigns that stole the show this year.

In this data-driven and information-rich world, micro-segmentation is marketers’ secret weapon to target the right customers with the right message at the right time.

The Metaverse, with its massive potential for businesses, is projected to be a trillion-dollar industry. But how can leaders set their foot in this virtual space?

Employee advocacy is an open horizon for marketing teams and is among the top trends for 2024. The question is, how successfully can you tap into this goldmine?

Industry leaders swear by marketing automation as an imperative catalyst for efficient decision-making. Are you maximizing its potential?

Extended Reality is rapidly transforming the market dynamics. How are companies capitalizing on its potential as a billion-dollar industry?