Industry veterans Kevin Mitchell and Lake Stockdreher join to bolster sales, marketing, and partnership functions for the broadband industry’s purpose-built digital experience platform ALPHARETTA, Ga., Oct. 10, 2024 /PRNewswire/ — GOCare, a SaaS provider of digital experience software, announced today that two experienced industry veterans have joined the leadership team to help drive the next phase of growth for the company. Joining GOCare are Lake Stockdreher as Director of Sales and Kevin Mitchell as Vice President of Marketing and Partners. GOCare is also investing in enhancing broadband service provider customer relationships as Kevin McFeeley moves to a new role as Director of Account Management. These new roles will be…
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Creators can now unlock best-in-class content creation and monetization tools for an easy workflow, big cost savings, and increased revenue CHICAGO, Oct. 9, 2024 /PRNewswire/ — Mavely, the Everyday Influencer Platform®, today announced two new integrations for creators within their platform in partnership with LinkDM and Button, as well as updates to their influencer storefront product Mavely MyShop. These integrations add to Mavely’s robust suite of tools and give Mavely creators access to critical technology for free, with exclusive feature expansions – helping them execute smarter and more powerful content creation while realizing thousands of dollars in cost savings each year. “Our goal is to make content creation…
Cortex represents a significant advancement in Liftoff’s ML technology infrastructure, enabling faster product innovation and more effective ad campaigns. REDWOOD CITY, Calif., Oct. 9, 2024 /PRNewswire/ — Liftoff today announced the launch of its next-gen machine learning platform, Cortex. By tailoring neural network models to improve campaign effectiveness, Cortex represents a significant step forward in the application of machine learning for advertising technology. Built upon years of innovation, Cortex significantly enhances computing power, enabling greater pattern recognition and processing data at over 10x the capacity of logistic regression models. This increased processing ability allows Cortex to utilize more unique signals from Liftoff’s platform, including…
SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ — Together, Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading grocery technology company in North America and the #1 TV streaming platform in the U.S. are providing the massive scale and valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts—and consumers are one step closer to effortless and personalized shopping experiences while watching TV in the comfort of their homes. Instacart and Roku first…
Brady Will Head the Agency’s Strategy Practice Group Focused on Omnicommerce and Lead Generation Programs SAN DIEGO, Oct. 9, 2024 /PRNewswire/ — MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of Haven Brady as its new Vice President, Integrated Strategy. In this role, Haven will lead the agency’s core strategic functions, including brand, marketing, commerce, and lead generation programs for global clients. “Haven is an elite performance marketing and retail media strategist and a proven leader. MindgruveMacarta has successfully worked with Haven at two different brands spanning nearly a decade,” said Chad Robley, Chairman and CEO of MindgruveMacarta. “Holding executive…
This Future-Looking Report Empowers Businesses and Marketers With Data-Driven Insights on Cutting-Edge Trends to Amplify Digital Marketing Results COLORADO SPRINGS, Colo., Feb. 21, 2024 /PRNewswire/ — Today, Intero Digital, a leader in innovative digital marketing solutions, announced the release of its groundbreaking report, “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore.” This comprehensive whitepaper provides invaluable insights and forward-thinking strategies for businesses looking to excel in the ever-evolving digital marketing arena. Drawing on extensive industry research and Intero Digital’s deep expertise, the report highlights critical trends and actionable tactics for maximizing digital marketing effectiveness. Key findings include a significant pivot…
SALT LAKE CITY, Oct. 8, 2024 /PRNewswire/ — Growth Street Partners today announced a minority growth investment in Vozzi, the leading provider of fan communication, engagement and text-to-buy software for sports teams, entertainment venues, and events. Vozzi will use the $7M investment to expand its platform, invest in its team, and further its leadership position in a rapidly adopting market. The Vozzi platform is an all-in-one text marketing, communication and engagement, and text-to-buy solution, enabling customers to engage fans and drive more revenue. The company has a rapidly growing customer base across professional, minor, and collegiate sports teams, as well as entertainment venues and events.…
Senior Executives Will Drive Marketing Innovation and Expand Strategic Partnerships NEW YORK, Oct. 8, 2024 /PRNewswire/ — Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced today the appointments of Rachel Conforti as Senior Vice President of Business Marketing and Dave Constantino as Senior Vice President of Business Development. The appointments come as Attain experiences accelerated demand for its real-time purchase data that helps brands and agencies analyze campaign performance and inform future media investments. Rachel Conforti joins Attain with over 15 years of experience in the marketing industry, having held senior positions at LoopMe, Innovid and DoubleVerify. At…
– Enhanced agreement broadens Bell Media and Warner Bros. Discovery’s content pact and extends Crave as the exclusive Canadian home of HBO and Max Originals– – Deal includes co-development and Canadian content licensing commitment – TORONTO, Oct. 8, 2024 /PRNewswire/ – Bell Media announced today it has expanded its landmark partnership with Warner Bros. Discovery for the Canadian market, extending Crave for multiple years as the exclusive home of HBO and Max content. The expansion of Bell Media’s existing licensing agreement with Warner Bros. Discovery, announced in 2023, ensures Crave subscribers have continued access to a vast library of premium content for the foreseeable…
NEW YORK, Oct. 8, 2024 /PRNewswire/ — Tildei, a pioneering conversational marketing platform, today announced its emergence from stealth with $6 million in seed funding. The company aims to transform how brands interact with customers in social channels like Instagram and WhatsApp by leveraging artificial intelligence to enable personalized, intelligent conversations at scale. Susa Ventures led the round with participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, and other angel investors. The company was incubated out of MXV Capital, a NYC based early stage fund. Tildei will use the funding to further develop the platform’s AI capabilities, expand its…