Fundamental shift in marketing is happening, and SAS predicts changes that are coming CARY, N.C., Nov. 19, 2025 /PRNewswire/ — The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We asked top marketing thought leaders across SAS, the leader in data and AI, for their predictions on how brands can adapt and thrive in 2026. For more trends and predictions, visit SAS 2026 Predictions SAS predicts a fundamental shift in marketing: what to expect in 2026. Seismic Shift in MarketingWe’re in the midst of a seismic shift in marketing…
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Integration brings insurance-native Voice AI automation to thousands of independent agencies using HawkSoft’s management system CANBY, Ore., Nov. 19, 2025 /PRNewswire/ — HawkSoft announced a strategic partnership and integration with Liberate, a leader in AI automation purpose-built for the insurance industry. The partnership allows agencies to use Liberate’s Voice AI to automate service, quoting, and call routing. This helps agencies close more deals, serve clients faster, and retain clients at lower operational cost. Voice AI Purpose-Built for Insurance Unlike generic call bots, Liberate’s AI is designed for the insurance industry. Liberate reduces phone call burdens, enhances quoting efficiency, and elevates client experience…
This partnership combines Horatio’s human-first outsourcing model with Zendesk’s leading CX platform to deliver scalable, high-quality support across channels NEW YORK, Nov. 19, 2025 /PRNewswire/ — Horatio, the modern customer experience company revolutionizing the outsourcing industry, today announced its designation as a Premier Zendesk Partner—the highest level within the Zendesk Partner Program—and a strategic collaboration with Zendesk, the leading customer-experience software provider. By joining forces, the two companies are helping high-growth e-commerce, fintech, and healthcare brands deliver exceptional experiences through a unified support model that brings together human empathy, technological efficiency, and continuous innovation. As a Premier Partner, Horatio joins an elite global group…
Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response NEW YORK, Nov. 19, 2025 /PRNewswire/ — Seedtag, the global neuro-contextual advertising company, announced today the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran Cerf of Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30% higher than standard IAB contextual ads. Amid a backdrop of traditional targeting methods becoming less reliable and attention harder to win, the findings give the industry a validated framework for driving meaningful engagement in a privacy-first future.…
Model 2.0 enables long-form, lifelike video generation SAN FRANCISCO, Nov. 19, 2025 /PRNewswire/ — CraftStory, a pioneer in realistic AI-generated human video, today announced the release of Model 2.0, a next-generation model that creates expressive, human-centric videos up to five minutes — setting a new benchmark for AI video realism and duration. The Challenge of Scaling Human Video Production Companies and studios are stuck between costly, slow live shoots and short AI clips that break down—making it hard to scale product education, training, and localized content. They need minutes-long, consistent human video they can update instantly without reshoots. Model 2.0 fills that gap, turning scripts or…
Storyblocks tackles stock media’s ‘biggest weakness’ with AI-powered customization and enhanced creative control ARLINGTON, Va., Nov. 19, 2025 /PRNewswire/ — Storyblocks, an unlimited, subscription-based stock media platform with video creation and workflow functionality, today introduced its AI Toolkit, new features designed to enable creators to work faster and with greater creative freedom. The toolkit integrates ElevenLabs’ voiceover capabilities and Runway’s video editing into the Storyblocks workflow, enabling creators to enhance authentic, human-created stock media rather than generating new assets from scratch. Built on Storyblocks’ library of more than six million high-quality, human-made assets, the AI Toolkit introduces advanced tools that amplify creativity rather than automate…
Target’s new app experience in ChatGPT will stand out by offering curated browsing, multi-item purchases in a single transaction, fresh food shopping and multiple fulfillment options MINNEAPOLIS, Nov. 19, 2025 /PRNewswire/ — Target Corporation (NYSE: TGT) today announced that consumers will be able to discover and shop Target right inside ChatGPT, part of an effort to reimagine AI-powered shopping as a curated, conversational experience — and just in time for holiday shopping. Launching next week in beta, Target will offer a complete shopping experience through its app in ChatGPT, with the ability to purchase multiple items in a single transaction, shop fresh food products,…
DELRAY BEACH, Fla., Nov. 19, 2025 /PRNewswire/ — According to MarketsandMarkets™, the Identity and Access Management (IAM) Market is projected to grow from USD 25.96 billion in 2025 to USD 42.61 billion by 2030 at a compound annual growth rate (CAGR) of 10.4% during the forecast period. Browse 400 market data Tables and 50 Figures spread through 350 Pages and in-depth TOC on “Identity and Access Management (IAM) Market – Global Forecast to 2030 ” Identity and Access Management (IAM) Market Size & Forecast: Identity and Access Management (IAM) Market Trends & Insights: Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1168 This growth is driven by the shift…
Optimizely One and agentic orchestration platform Opal evaluated in an independent research firm’s 2025 evaluation NEW YORK, Nov. 19, 2025 /PRNewswire/ — Optimizely, a global digital experience platform (DXP) provider serving thousands of enterprise customers, today announced that it has been named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. The report evaluated Optimizely’s approach to digital experience through both Optimizely One and Optimizely Opal, the agent orchestration platform which made its debut at Opticon in September. According to the report, “[Optimizely’s] above-par vision and innovation reflect a clear, AI-native direction, while its excellent roadmap offers frequent updates.” It also noted…
The Telco Data Monetization market is driven by the explosive growth of 5G networks, rising demand for real-time analytics, and increasing adoption of AI and machine learning across telecom operations. As operators seek new revenue streams beyond traditional services, data-driven insights are becoming essential for optimizing network performance, enhancing customer experiences, and enabling enterprise digital transformation. Growing IoT connectivity, smart city initiatives, and cross-industry data partnerships further accelerate the market’s expansion and strategic importance. LEWES, Del., Nov. 19, 2025 /PRNewswire/ — The Telco Data Monetization Market is experiencing strong growth, reaching an estimated value of USD 5.2 billion in 2024 and projected to surge to USD 15.7…