New resource offers insights, strategies, and tips to build measurable digital audio campaigns AUSTIN, Texas, May 1, 2025 /PRNewswire/ — Orange 142, LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, today announced the release of its Digital Audio Best Practices Guide. Developed by Orange 142’s Emerging Channels Council, the guide provides marketers with the strategic frameworks and practical insights to leverage digital audio as a performance-driving channel fully. Digital audio is becoming more popular, with over 228 million Americans tuning in monthly across podcasts, streaming music, and internet radio. As this channel grows,…
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DUBLIN, May 1, 2025 /PRNewswire/ — Aon plc (NYSE: AON), a leading global professional services firm, today released its Client Trends 2025 report, which features new insights about the interconnectedness of four megatrends – Trade, Technology, Weather and Workforce – driving complexity, volatility and uncertainty for business and society. “The megatrends of Trade, Technology, Weather and Workforce are creating unprecedented challenges for business leaders, who risk decision paralysis when urgent action is needed,” said Greg Case, president and CEO of Aon. “The interconnectedness of these trends means that leaders need access to integrated data and analytics, capabilities and expertise to effectively respond to increasingly linked risk and…
SAN FRANCISCO, May 1, 2025 /PRNewswire/ — Sitecore®, the global leader in digital experience management software, today announced the appointment of Eric Stine as Chief Executive Officer, effective immediately. The appointment comes at a time of rapid growth and opportunity for Sitecore, having recently reengineered the company’s core Digital Experience Platform (DXP) and Content Management System (CMS) for the AI era. With his experience leading enterprise software companies to grow at scale, Stine will accelerate Sitecore market expansion to attract and retain even more of the world’s most respected brands. Stine, who previously served as Sitecore’s Chief Operating Officer, has been instrumental in building momentum…
FOSTER CITY, Calif., May 1, 2025 /PRNewswire/ — GridGain®, provider of an ultra-low latency data processing platform for AI, transactional and analytical workloads, today announced sponsorship of multiple industry events in May 2025. GridGain will be a Silver Sponsor and will present at Gartner Data & Analytics London, taking place May 12-14, 2025. GridGain will be a sponsor at Gartner Data & Analytics Tokyo, taking place May 20-22, 2025. GridGain will also join Confluent as a sponsor for its Data Streaming World Tour 2025, appearing in multiple cities in North America, and will be a sponsor of Confluent Current London, formerly the Kafka Summit, taking place May 21-22, 2025, in London, UK. “As…
Leading marketing executives from some of Jasper’s most forward-thinking clients, including Wayfair, AstraZeneca, and LinkedIn, join forces to drive innovation in AI marketing SAN FRANCISCO, May 1, 2025 /PRNewswire/ — Jasper, the world’s leading AI marketing platform, today announced the launch of its Customer Advisory Board (CAB), which features senior leaders from globally recognized, industry-leading organizations, including prominent members of the S&P 500 and Fortune 500. This strategic initiative brings together marketing’s most innovative minds to shape Jasper’s technology and the future of AI for enterprise marketers, furthering the company’s mission to elevate all marketers and all marketing with the power of AI.…
Startup’s autonomous agents review creative, legal, and packaging assets in real time — already powering Fortune 100 brands like Kenvue (Former Johnson & Johnson Consumer) MIAMI, May 1, 2025 /PRNewswire/ — Puntt AI, the first company to bring AI compliance agents to market, announced its public launch today with a clear promise to enterprise marketing and legal teams:Move fast. Stay compliant. No trade-offs. Designed for regulated industries and high-velocity marketing teams, Puntt AI’s autonomous agents review creative, packaging, and legal content in real time, using internal guidelines and global regulations — helping brands launch faster without risk or delays. “Marketing teams want speed.…
Proven Brand-Building Methodology Celebrates 25 Years of Driving Clarity, Cohesion, and Client Success HOUSTON, April 29, 2025 /PRNewswire/ — Adcetera, a full-service integrated brand and digital marketing agency with offices in Houston, Chicago, and The Woodlands, today announced a significant milestone: the 25th anniversary of its proprietary One Voice Program℠ (OVP). For a quarter of a century, this methodology has served as the cornerstone of Adcetera’s brand strategy practice, guiding clients of all sizes — from regional startups to global enterprises — in building stronger, more meaningful, and consistent brands. The One Voice Program℠ is Adcetera’s purpose-built approach to brand development, meticulously designed to ensure organizations communicate with clarity and…
FALLS CHURCH, Va., April 28, 2025 /PRNewswire/ — A new peer-reviewed study, co-authored by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, reveals a surprising contradiction in AI-generated advertising: while consumers engage more with ads that appear to involve artificial intelligence, those same ads can provoke negative emotions that could harm brand perception. Published in the Journal of Advertising Research, the article—”The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising”—introduces the concept of AI ad salience, or the degree to which consumers perceive that AI played a visible role in…
inoRain revolutionizes monetization methods for OTT platforms and streamers MIDDLETOWN, Del., April 16, 2025 /PRNewswire/ — The Over-The-Top (OTT) market is booming. Streaming ad revenue alone is projected to hit $180 billion by 2027 (Statista), while 74% of consumers favor relevant, non-intrusive ads (IAB). Yet, for OTT platforms, monetization remains a critical challenge. Furthermore, a seamless user experience, particularly during transactions or ad delivery, is crucial; poor implementation can increase churn rates by as much as 15-20%, according to user experience studies. Addressing this need, inoRain, a leading OTT service provider, has launched its latest breakthrough in streaming monetization: AI-powered ad placement and revenue…
Revenue accelerated further to 40% year-over-year growth and $142.7 million in the quarter, far exceeding the guidance range Adjusted EBITDA of $32.3 million, a 23% margin, also exceeded the guidance range Opera raises full-year guidance for both revenue and adjusted EBITDA Company guides second quarter 2025 revenue of $134 – 138 million (+24%) with adjusted EBITDA margin of 23% at the midpoints OSLO, Norway, April 28, 2025 /PRNewswire/ — Opera Limited (NASDAQ: OPRA), one of the world’s major browser developers and a leading internet consumer brand, today announced financial results for the quarter ended March 31, 2025. “Our growth acceleration continued in the first quarter of 2025, leading to both…