This enables brands with new targeting capabilities to precisely tap into consumers interests, emotions and intentions NEW YORK, June 5, 2025 /PRNewswire/ — Seedtag today unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns across premium CTV, video, and the open web. Grounded in neuroscience, neuro-contextual advertising aligns with how the brain naturally processes information and matches ad placement to moments of high interest, emotional connection, and intent. Neuro-contextual goes beyond traditional, upper-funnel contextual targeting by understanding how…
Author: PRNEWSWIRE
AgentC combines agentic AI and human expertise to optimize content, media, journeys and growth — with verified outputs teams can trust. NEW YORK, June 5, 2025 /PRNewswire/ — Knotch – the leading digital optimization platform for Fortune 1000 brands – announces the launch of AgentC™ (www.agentc.ai), the Managed AI Service for Marketers. Already in use by top brands like MoneyLion, Zoom Communications, Square, Zillow, Realtor.com, Chime, and several leading U.S. financial institutions, AgentC is transforming how marketing teams plan, adapt, and execute across every major digital channel. AgentC is the easy button for marketers who want to harness the full power of AI and best-in-class solutions while…
New guide offers actionable insights for engaging audiences, maximizing ROI, and navigating a rapidly evolving social media landscape AUSTIN, Texas, June 5, 2025 /PRNewswire/ — Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing. The guide is designed to help marketers drive impact across platforms like Instagram, TikTok, Facebook, and LinkedIn. With more than 5 billion users worldwide and social commerce projected to drive 17% of global e-commerce by 2025, social media has become essential for modern marketers. Developed by Orange 142’s…
PALO ALTO, Calif., June 5, 2025 /PRNewswire/ — SquareX, the leading browser security company, is proud to announce the appointment of Mary Yang as its Chief Marketing Officer (CMO). A marketing veteran, Mary brings a wealth of experience in marketing leadership from her roles at global technology firms and high-growth startups, with a proven track record of driving brand awareness, demand generation, and go-to-market (GTM) success. Mary brings more than 20 years of marketing experience, including multiple successful exits, to SquareX. In her previous role, Mary oversaw global marketing and communications for Syxsense, an automated endpoint and vulnerability management company that was acquired in September 2024. As…
The company received the highest score possible in 16 criteria, including Innovation, Insights-to-Action, Real-Time Guidance, and Revenue Generation PALO ALTO, Calif., June 5, 2025 /PRNewswire/ — Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The report evaluated “the 10 providers that matter most and how they stack up” and gave Cresta the highest score in the Current Offering category, stating: “Cresta’s relentless innovation establishes it as a force to be reckoned with in the conversation intelligence market. It is consistently first…
RALEIGH, N.C., June 5, 2025 /PRNewswire/ — Cirrus Insight, the industry-leading sales productivity platform, is excited to announce the new and vastly improved release of its Buyer Signals functionality. Building on the foundation of previous tracking capabilities, this enhanced suite delivers deeper, more actionable insights into buyer engagement than ever before. With intuitive analytics and enriched interaction data, the upgraded Buyer Signals empowers sales professionals to better understand prospect behavior, optimize outreach, and ultimately close deals more efficiently. Buyer Signals lays the foundation for the next generation of AI-driven sales enablement from Cirrus Insight. By capturing rich behavioral data across emails, link clicks, and…
DAA’s Principles and Communications Committee Will Consider New Guidance Around AI Collection and Use of Interest-Based Advertising Data WASHINGTON, June 4, 2025 /PRNewswire/ — The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the rapidly-expanding universe of AI systems and tools that might have access to such data. “Few, if any, industries change faster than advertising, and the DAA has stayed ahead of those changes for the last 15 years by routinely reviewing, developing and releasing timely…
SEOUL, South Korea, June 5, 2025 /PRNewswire/ — MegazoneCloud has been named the 2025 Growth Partner of the Year for Asia-Pacific and Japan (APJ) by Snowflake, the AI Data Cloud company. The award was announced at Snowflake Summit 2025, Snowflake’s annual user conference. MegazoneCloud was recognized for its outstanding contributions to customer success in the APJ region, particularly for helping customers in South Korea accelerate their data-driven digital transformation. The company has delivered advanced consulting and implementation services for Snowflake’s AI Data Cloud platform, tailoring solutions to meet the unique needs of each client. As the first company in Korea to achieve Snowflake’s top-tier Elite Partner status, MegazoneCloud has…
Appointment signals MMDSmart’s commitment to strategic growth and customer acquisition PETAH TIKVA, Israel, June 3, 2025 /PRNewswire/ — MMDSmart, a leading provider of global communications solutions, is proud to announce the appointment of Karen Krivaa as its new Chief Marketing Officer. With over 25 years of marketing leadership, Krivaa brings expertise in building global brands and driving customer engagement across multiple industries, including telecom. Krivaa joins MMDSmart as the company scales its Communications Platform as a Service (CPaaS) offerings to meet growing demand for personalized, real-time messaging at scale. Her extensive experience in product and portfolio marketing, corporate positioning, and global campaign execution will…
Research finds emotionally resonant ads are twice as likely to drive immediate sales—underscoring the power of connected insights to help marketers create work that wins with consumers BOSTON, June 3, 2025 /PRNewswire/ — In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry based on real consumer feedback. As the most comprehensive assessment of advertising effectiveness in the market, the report analyzes over 4,000…