Outdated approaches costing retailers as value-seeking shoppers fuel $1T in promotional sales LAS VEGAS, Oct. 7, 2024 /PRNewswire/ — With pricing and promotions becoming more critical in today’s market, a new report from RELEX Solutions and Incisiv provides an in-depth look into the current state of pricing and promotions in the retail sector across the U.S., U.K., France, and Germany. The study highlights the increasing importance of strategic pricing and promotional strategies as both retailers and shoppers navigate an economically challenging landscape. The report, based on a survey of 179 retail executives, underscores the growing pressure on retailers to adapt to heightened price sensitivity among consumers. Findings…
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Rooted in human-centered design, SteadyIQ’s first-of-its-kind verification solution rolls out new tools to break down barriers to benefits access and reduce administrative burden ATLANTA, Oct. 7, 2024 /PRNewswire/ — SteadyIQ, whose income intelligence platform helps government agencies streamline benefits distribution and reduce fraud, today announced the launch of a new suite of tools designed to further improve the delivery of safety net benefits like SNAP and Medicaid. The features will augment SteadyIQ’s pioneering Income Passport, the first tool of its kind to enable seamless income verification, with the aim of increasing accessibility and removing barriers for applicants. “Across the country, public benefits systems…
NEW YORK, Oct. 4, 2024 /PRNewswire/ — On Tuesday night, October 1st, at a gala event held at Gotham Hall in New York City, PM360 announced the winners of its 16th annual Trailblazer Awards. In total, PM360, a leading life sciences marketing industry trade publication, recognized 46 gold and 19 silver winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. “We are thrilled to celebrate this industry’s top professionals who are hard at work to improve patients’ lives. It’s our responsibility and our privilege to…
Nonprofit organization announces new officers, launches site developed by client business ORLANDO, Fla, Oct. 4, 2024 /PRNewswire/ — Economic development, nonprofit organization Prospera has begun its 34th fiscal year with a new slate of board officers and a brand-new website. The FY2024-2025 Prospera Governing Board of Directors Executive Committee consists of: The newly redesigned site, prosperausa.org, reflects Prospera’s ongoing commitment to help start, sustain, and grow Hispanic-owned businesses to achieve community prosperity. The new site, developed by Prospera client BOLD Hispanic Marketing Agency, offers a fresh look, dynamic tools, inclusive experience, and an intuitive design for users to more easily find relevant content. With improved navigation, a modern…
Transforming the Advertiser Experience by Simplifying and Enhancing Ad Buying, Optimization, Reporting, and Insights ATLANTA, Oct. 3, 2024 /PRNewswire/ — Orange Apron Media, the retail media division of The Home Depot, today announced the launch of a brand-new advertiser experience. Orange Access, powered by Vantage, is an industry-leading tool that lets advertisers plan, activate, optimize, and report on their media campaigns with The Home Depot, through a single, easy-to-use platform. This builds on Orange Apron Media’s introduction of self-service capabilities launched earlier this year to help advertisers expand campaigns using audience extensions beyond HomeDepot.com. Along with campaign activation and management, Orange Access features…
Despite high hopes and dedicated budgets for GenAI, government agencies need to increase guardrails, training; synthetic data could be missed opportunity CARY, N.C., Oct. 3, 2024 /PRNewswire/ — A new global study, Your Journey to a GenAI Future: A Strategic Path to Success for Government from SAS and Coleman Parkes Research, reveals that government agencies lag well behind other sectors in the adoption of generative AI. However, 60% of government respondents believe GenAI will drive innovation, and those that have begun using it are already seeing improvements in employee satisfaction, compliance, and operational costs and time savings. Despite trailing other sectors by 10% (44%…
Business owners can experience the innovative data-based customer intelligence solution for the trades at the premier event for home services professionals Oct. 15-17 in Orlando, Florida NASHVILLE, Tenn., Oct. 4, 2024 /PRNewswire/ — GlassHouse, the first outbound sales platform for the trades and home services industries, will showcase the innovative digital solution transforming skilled trades businesses at Service World Expo in Orlando, Florida, Oct. 15-17. “Service World Expo is one of the premier events for home services professionals,” said Jimmy Speyer, CEO of GlassHouse. “It’s a perfect opportunity for us to connect with business owners who want to prioritize new revenue channels and get the best return for the time and…
New Partnership Unlocks Data Activation to Power Impactful Marketing Campaigns NEW YORK, Oct. 3, 2024 /PRNewswire/ — GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization’s customer data, and Databricks, the Data and AI company, today announced a new partnership to empower marketing and data teams to drive revenue through a best-in-class technology integration. The integration layers GrowthLoop’s composable CDP on top of the robust data processing and machine learning capabilities of Databricks’ Data Intelligence Platform, solving a significant pain point for marketers: the ability to access the necessary customer data to efficiently activate, understand, and accelerate personalized…
SAN FRANCISCO, Oct. 3, 2024 /PRNewswire/ — Travel planning startup Wanderboat has launched a major update to its AI-powered platform, introducing a redesigned interface that promises a more intuitive and community-driven travel experience. Since its beta release earlier this summer, Wanderboat has reached a milestone of engaging in over 4 million conversations globally, helping users discover local gems and plan trips. The company has been rapidly improving its search engine and AI user interface based on feedback from more than 100 of those users. This valuable input has shaped the development of a refreshed UI that not only simplifies travel planning but also amplifies…
Alex joins Blis from Samsung Ads; part of US growth acceleration NEW YORK, Oct. 3, 2024 /PRNewswire/ — Blis, the geo-based advertising tech stack, today announces the hire of Alex Boras as President of Blis US, based in New York. Alex brings a deep knowledge of the digital advertising industry with over 20 years of experience leading teams at agencies and technology companies. His successful management track record and expertise building businesses will drive continued expansion in the US market. Alex joins Blis from Samsung Ads, where he successfully scaled Samsung’s programmatic and platform operation into one of the largest CTV businesses. Over the past decade,…