Author: PRNEWSWIRE

Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ — Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, today announced the appointment of Kouros Esfahany as chief technology officer. Kouros joins Locality as the company advances its unified platform across the local TV ecosystem and centralizes its data strategy following its introduction of Audience Engine, Locality’s proprietary data infrastructure that transforms more than 25 billion local data signals into high-fidelity predictive audiences, driving real-time performance across local markets. “As broadcast and streaming continue to…

Read More

A new hub for hotel revenue leaders to connect, share resources, and stay ahead as pricing and distribution strategy rapidly evolve WESTFIELD, Ohio, March 26, 2026 /PRNewswire/ — TakeUp announced the launch of The PickUp, a new professional community built for hotel revenue managers, general managers, and pricing leaders who want to sharpen their strategy and stay ahead in a rapidly evolving revenue management landscape. The PickUp was created to fill a growing gap in the hospitality industry: while revenue professionals often connect through scattered forums, LinkedIn groups, or ad-hoc discussions, there has never been a central hub dedicated to the craft of pricing and…

Read More

New identity verification and MCP capabilities drive vendor visibility and growth, and enable faster, more confident purchasing decisions for buyers. CHICAGO, March 26, 2026 /PRNewswire/ — G2, the world’s largest and most trusted data source for B2B software, today announced product innovations that help software companies build and benefit from trust in the age of AI-driven buying. New capabilities include richer buyer content, identity verification through LinkedIn, a new model context protocol (MCP) powered by Claude, and expanded market intelligence. As B2B buyers now rely on AI search to evaluate software, the answers those systems generate increasingly depend on credible, third-party sources. By strengthening verified…

Read More

Survey of frontline customer service representatives reveals AI agent coordination gaps, hidden agentic errors, and a growing need for orchestration as CX teams scale AI adoption ZÜRICH and SAN FRANCISCO, March 26, 2026 /PRNewswire/ — Typewise, an enterprise-grade AI customer service platform that brings AI agents into production, today released its 2026 Agentic AI in Customer Service Index, a new market report examining how frontline teams are adopting and interacting with AI in day-to-day support operations. Based on a survey of 207 customer service agents across the U.S., UK, and Germany, the findings illustrate that while AI is now deeply embedded across customer service…

Read More

bbcon 2026 Will Provide Three Days of Learning, Inspiration and Innovation; Early-Bird Pricing Available Through July 3 CHARLESTON, S.C., March 26, 2026 /PRNewswire/ — Blackbaud (NASDAQ: BLKB), the world’s leading provider of AI-powered solutions for social impact, has announced that registration for bbcon 2026 is now open, with early-bird pricing through July 3. The conference, which convenes leaders across the social impact sector for three days of learning, inspiration and connection, will take place Sept. 29–Oct. 1 in Columbus, Ohio, with global events following in London and Sydney. “Every year we look forward to bbcon as a moment to rally the social impact sector around innovation, best…

Read More

DELRAY BEACH, Fla., March 26, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Retail Analytics Market is projected to grow from an estimated USD 11.31 billion in 2026 to USD 20.65 billion by 2031 at a CAGR of 12.8%. Browse 311 market data Tables and 90 Figures spread through 305 Pages and in-depth TOC on “Retail Analytics Market – Global Forecast to 2031” Retail Analytics Market Size & Forecast: Retail Analytics Market Trends & Insights: Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=123460609 The market is expanding as retailers increasingly adopt advanced analytics platforms to improve merchandising decisions, customer engagement, and operational visibility across omnichannel environments. Growth is also supported by…

Read More

Infrastructure and Operations (I&O) teams are struggling to keep pace with accelerating technology demands as operational workloads consume capacity and limit forward planning, according to Info-Tech Research Group. As a result, many IT organizations are becoming bottlenecks to innovation, agility, and resilience. The firm’s newly published blueprint, Design the IT Infrastructure & Operations Organization of the Future, provides a structured framework to redesign I&O strategy, structure, skills, and staffing to support a future-ready operating model. ARLINGTON, Va., March 24, 2026 /PRNewswire/ – IT Infrastructure and Operations (I&O) teams are stretched thin by the demands of day-to-day tickets, last-minute projects, and ongoing operational work. Recent insights…

Read More

NEW YORK, March 24, 2026 /PRNewswire/ — 5W, one of the largest independently owned PR firms in the U.S., today announced the expansion of its B2B digital marketing practice with the introduction of comprehensive content marketing and lead generation solutions tailored for enterprise clients. This strategic growth aims to address the increasing demand for data-driven, ROI-focused marketing strategies in the competitive B2B landscape. The enhanced B2B offerings encompass a full spectrum of services, including content creation, search engine optimization (SEO), generative engine optimization (GEO), pay-per-click (PPC) advertising, social media marketing, account-based marketing (ABM), and email automation. These services are designed to help enterprise clients build brand authority, engage decision-makers, and drive high-quality leads…

Read More

SAN FRANCISCO, March 25, 2026 /PRNewswire/ — At RSAC™ 2026, SafePaaS announced a modern identity governance architecture designed for organizations operating across multi-cloud environments and managing the rapid growth of AI-enabled non-human identities (NHIs). Across organizations, governance appears mature: identity platforms are deployed, roles are defined, and controls are documented. Yet governance remains fragmented. Access design, policy enforcement, and control validation operate in silos, while business processes run continuously across cloud, SaaS, ERP, and AI-driven workflows. This disconnect is no longer a process issue—it is architectural. Identity governance still relies on periodic review cycles, while transactions, decisions, and autonomous agents operate in…

Read More

Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust LONDON and NEW YORK, March 25, 2026 /PRNewswire/ — Savanta – the consumer insights and market research company – launches Virtual Personas by Savanta, an AI-powered research platform that makes previously impossible research achievable, reaching hard-to-access audiences and delivering reliable insights quickly. Virtual Personas by Savanta gives marketing and insight teams on-demand access to their target audiences for one-to-one interviews or focus groups with multiple personas, enabling them to interrogate audience behaviour, probe motivations, test hypotheses and simulate reactions to…

Read More