TAG Study Conducted with 4A’s, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of Industry’s Anti-Fraud Actions NEW YORK, Oct. 9, 2024 /PRNewswire/ — The digital advertising industry’s concerted and collaborative anti-fraud efforts have dramatically reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion in U.S. display and video ad channels in 2023 — a 92% reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership with the 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), the 2024 US Ad Fraud Savings…
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Advanis and Sitecore unveil findings from new digital experience report – DX Vision 24 – built around insights from more than 600 global marketing leaders Report identifies significant gap between vision and reality for digital experiences today SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ – Sitecore®, a global leader in digital experience software, today announced the release of its DX Vision 24 Report, which analyzes digital experience (DX) priorities and challenges from more than 600 marketing leaders across the US, UK, and Australia in a broad range of industries, including financial services, manufacturing, technology, retail, and travel and hospitality. The survey was conducted by Sitecore and Advanis,…
NEW YORK, Oct. 8, 2024 /PRNewswire/ — Forter, the Trust Platform for digital commerce, announced the appointments of Vice President of APAC Sales Ian Kinsella, Vice President of EMEA Sales Nicolas Lemonnier and Group Country Manager in ASEAN, ANZ and Korea Shabab Muhaddes. The new leadership strengthens Forter’s global footprint, with the company protecting brands and consumers across over 180 countries. “Digital commerce is growing rapidly across APAC and EMEA, requiring a more strategic and scalable approach to fraud, payments and customer experience,” Matt Nelson, chief revenue officer, Forter. “Ian, Nicolas and Shabab are fantastic additions to Forter’s global team and will help deepen and expand…
SAN FRANCISCO, Oct. 8, 2024 /PRNewswire/ – Nfinite, the leader in next-generation product visualization technology for brands and retailers, today unveiled SceneMagic AI, a pioneering AI solution that enables e-commerce giants to access photorealistic product images on a massive scale. Using a proprietary AI to generate hyper-realistic backgrounds and settings, enhancing the visual appeal of products, SceneMagic AI powers the seamless conversion of basic 2D product packshots into diverse sets of photorealistic lifestyle images that can be tailored to a brand’s unique aesthetic. “AI is most exciting when it goes beyond being just a technological novelty and addresses real, substantial challenges,” said Alexandre de Vigan, CEO at Nfinite.…
Integration of voice data expands visibility into support operations, giving businesses a more complete perspective of customer sentiment and experience. SAN JOSE, Calif., Oct. 8, 2024 /PRNewswire/ — SupportLogic, a leader in Support Experience (SX) management and post-sales CX observability, today announced the launch of Voice Connect, integrating voice signals into its SX platform to provide a unified view of customer interactions. While Zendesk’s 2024 CX Trends report highlights that 71% of organizations rely on digital channels for initial interaction, voice remains the preferred choice for managing escalations and complex issues. In fact, 41% of CX leaders plan to increase phone support budgets in 2024,…
Integrated solution that provides pro-active Event-Based Product Engagement and Theft Concealment detection was on display at the CGA Strategic Conference – Accelerating Impact September 29th to October 1st, in Palm Springs, CA LOS ANGELES and PARIS, Oct. 8, 2024 /PRNewswire/ — RaptorVision and Veesion are excited to announce that they have entered a global strategic partnership, combining Veesion’s concealment detection behavioral analytic with RaptorVision’s AI Event-Based Product Engagement & Integration Platform for the Retail enterprise. With AI playing an ever-present role in the competitive Retail Landscape, increased profits, reduced shrinkage and employee & customer safety remain key objectives to a successful retail operation. The RaptorVision – Veesion partnership…
Through the assessment, event leaders can compare unique event metrics with industry benchmarks to determine event success and ROI LEHI, Utah, Oct. 8, 2024 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, today launched the Event Benchmark Assessment, a new industry resource for organizations to discover how their events measure up to others of the same size and delivery format. Each year, RainFocus analyzes thousands of events to identify industry benchmarks. Event professionals can now take a self-guided assessment to compare unique event metrics with those across the industry. “Events are an extremely valuable resource for zero- and first-party data critical to the…
With one click, businesses get fully optimized ads ready for Facebook, Google, LinkedIn, and more. TEL AVIV, Israel, Oct. 7, 2024 /PRNewswire/ — AdGPT.com, an AI-driven platform, announces its rapid success in the digital advertising market. Since its quiet early launch, the platform has attracted tens of thousands of small and medium businesses (SMBs), primarily from Greater California and New York, leveraging its innovative technology to create high-converting ads with just one click. AdGPT.com offers a seamless solution for SMBs to streamline their digital marketing efforts. The tool automatically generates compelling ads with headlines, subheadings, images, calls to action, and tailored text for various platforms like Facebook,…
Company will host earnings call on November 7, 2024 and Investor Day on November 21, 2024 NEW YORK, Oct. 7, 2024 /PRNewswire/ — Kyndryl Holdings, Inc. (NYSE: KD), the world’s largest IT infrastructure services provider, today announced that it will release results for the quarter ended September 30, 2024, the second quarter of its 2025 fiscal year, after market close on Wednesday, November 6, 2024. Chairman and Chief Executive Officer Martin Schroeter and Chief Financial Officer David Wyshner will host an earnings conference call and webcast at 8:30 a.m. ET on Thursday, November 7, 2024. The live webcast can be accessed by visiting investors.kyndryl.com on Kyndryl’s investor relations website. A slide presentation will be made available…
WILMINGTON, Mass., Oct. 7, 2024 /PRNewswire/ — Analog Devices, Inc. (Nasdaq: ADI), a global semiconductor leader, today launched a suite of developer-centric offerings that unite cross-device, cross-market hardware, software and services to help customers deliver innovations for the Intelligent Edge with enhanced speed and security. Central to this launch is CodeFusion Studio™, a new, comprehensive embedded software development environment based on Microsoft’s Visual Studio code. This environment is ADI’s first-ever fully integrated suite of software and security solutions. CodeFusion Studio™ leverages a modern integrated development environment (IDE) and command-line interface, which incorporates open-source configuration and profiling tools to simplify development on heterogeneous processors and…