Author: PRNEWSWIRE

Aprecomm continues to gain momentum in Latin America by adding three new customers—BCD, IABOT, and Ingenio Networks—and now has over 50 broadband service provider partners that depend on its CPE management and customer experience software. BANGALORE, India, July 17, 2025 /PRNewswire/ — Today, Aprecomm, the intuitive, self-healing network and customer experience platform provider, announced that it has surpassed a significant milestone of 50 customers, adding Latin American managed service providers BCD, IABOT, and Ingenio Networks to its rapidly growing global customer base. BCD will implement Aprecomm’s entire range of solutions, including WiFi optimization software, across its broadband services network and resell these services to providers throughout Latin America. Aprecomm’s software…

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Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks NEW YORK, July 17, 2025 /PRNewswire/ — Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, and Mirakl Ads, the retail media solution from the global leader in eCommerce solutions, today announced a global integration to unlock untapped opportunity of retailers’ mid-to-long-tail advertisers, driving unprecedented efficiency and scale in the $204B* retail media industry projected for 2027. The strategic alliance between Criteo and Mirakl Ads is built to serve an increasingly valuable but hard-to-reach segment of retail media: third-party sellers and mid-to-long-tail advertisers who are eager to invest…

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ThoughtFocus Build Guarantees Business Results From AI Workers – No Upfront Investment, No Tech Risk, Full Accountability. DALLAS, July 17, 2025 /PRNewswire/ — ThoughtFocus, a global innovation-led services firm that helps companies solve complex business and technology problems, today announced ThoughtFocus Build, a spinout that architects and builds AI Workforce solutions, but with a twist. As companies look to transform themselves into AI-first organizations, ThoughtFocus Build addresses the critical need to deploy modern technology in a manner that will scale IP, grow EBITDA, and eliminate tech feasibility and deployment risk. A New Class of Intellectual Property ThoughtFocus Build redefines IP with a bold new…

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The agency aims to help brands target AI-search engine search results with their latest offering MANCHESTER, England, July 17, 2025 /PRNewswire/ — Online performance marketing agency Marketing Signals announces the launch of its AI Search Optimisation service, a brand new offering that’s designed to help brands dominate the evolving AI-powered search landscape. As traditional SEO and paid channels adapt to the emergence of AI Overviews and large language models (LLMs), businesses must rethink their digital presence. Marketing Signals’ new service integrates organic search, paid search, and the latest in AI-driven discovery to deliver a unified, future-proof strategy. An overview of the Marketing Signals AI…

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MENLO PARK, Calif., July 17, 2025 /PRNewswire/ — More than half of global executives (57%) are confident that AI will enhance customer experience, yet only 17% believe their organization is currently optimizing CX as effectively as they could be, as revealed by the latest survey in the VISION by Protiviti series, the “Protiviti-Oxford Global Executive Outlook on the Customer Experience (CX).” The ‘Opportunity Gap’ Hindering CX Optimization and EfficiencyAlthough only 17% of executives say they’re optimizing CX effectively, 47% view overall customer experience as extremely important to their business. With a 30-percentage-point gap between executive optimism and actual CX optimization, business leaders have a…

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CX

Studt’s Proven Expertise Will Elevate Company’s Brand and Leadership Position in Agentic AI-Powered Customer Experience Market SAN MATEO, Calif., July 17, 2025 /PRNewswire/ — Sendbird Inc., the AI customer experience platform trusted by the world’s largest brands, today announced the appointment of Charles Studt to chief marketing officer (CMO). With over 20 years of experience scaling high-growth companies and building category-defining technology brands, Studt joins Sendbird to lead the company’s global marketing strategy during a significant stage of growth. He will help drive the adoption of Sendbird’s agentic AI platform, and be instrumental in expanding the company’s leadership in customer engagement and conversational AI. Studt previously…

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MCLEAN, Va., July 17, 2025 /PRNewswire/ — Appian (NASDAQ: APPN), today announced the appointment of David Crozier to the position of Chief Marketing Officer, effective July 21, 2025. He will report to Appian’s CEO, Matt Calkins. Crozier brings more than 20 years of marketing experience to Appian. Crozier brings more than 20 years of marketing experience to Appian. He was Vice President of Marketing at Hewlett Packard Enterprise (HPE) where he led global marketing, first for HPE Services, and most recently for HPE GreenLake, the company’s flagship cloud and AI solutions portfolio. David brings a deep understanding of enterprise software and AI, and a track record of scaling…

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CINCINNATI, July 17, 2025 /PRNewswire/ — Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its most anticipated product update yet: automated, localized social advertising tools designed to help franchisors scale paid campaigns across every location faster, smarter and with bigger returns. Franchise marketers can now launch, manage and optimize social ad campaigns across all of their locations in minutes, a task which previously took many hours, if not days. With Flamel.ai, campaigns can be automatically tailored for each market, from creative to targeting to copy, then optimized by AI to deliver best-in-class results. “Most multi-location brands are…

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The new integration connects Adobe Workfront directly to RainFocus via Workfront Fusion, simplifying event setup LEHI, Utah, July 17, 2025 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests. Meeting and event request forms often sit within event technologies, creating a disconnect between approved events and marketing workflows. The new integration simplifies event setup through fully templated experiences. By automating the process…

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DELRAY BEACH, Fla., July 17, 2025 /PRNewswire/ — According to MarketsandMarkets™, the Customer Data Platform Market size is expected to significantly increase from USD 9.72 billion in 2025 to USD 37.11 billion by 2030 at a CAGR of 30.7% during the forecast period. Growing demand for unified customer profiles, real-time data activation, and personalized customer engagement is key to fueling this growth. The rising adoption of omnichannel marketing strategies, compliance with data privacy regulations, and increasing use of AI/ML for data-driven insights are further accelerating CDP adoption. These factors help businesses optimize customer journeys, improve retention, and enable scalable, insight-driven decision-making across sectors such as retail, finance, healthcare,…

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