“AI applications have finally graduated from experimentation to practical execution. This isn’t about pilots and proof-of-concepts anymore, this is legit the core business infrastructure.” Episode 60 of TechTalk by Ciente hits different. Suruchi Bhargava (CMO, Ciente) peels back layers with Amitabh Jacob, Tech Partners & ISVs Director at Google Cloud, a senior leader who’s shaped cloud strategy across IBM, Sun Microsystems, Microsoft, AWS, and now Google Cloud. Jacob breaks down why the trillion-dollar cloud game isn’t about quick wins anymore. Companies are done with the low-hanging fruit- now it’s about enterprise-wide transformation that actually sticks. He explains why multi-cloud is inevitable (not optional),…
Author: Ciente Editorial Team
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Publicis Groupe just made a power move. The French ad giant announced it’s buying Lotame, a U.S.-based data solutions company, in a deal that screams one thing: data is the new gold, and Publicis wants more of it. Lotame isn’t exactly a newcomer- it’s been around since 2006, first making its name as a data management platform. Over time, it leveled up into identity and audience solutions, basically helping brands and agencies stitch together messy customer data into something useful. And in a world where cookies are crumbling and privacy rules keep tightening, Lotame has been pitching itself as the…
GPT-5’s trusted and advanced capabilities will now facilitate Oracle users to leverage trusted insights and make informed business decisions. Oracle is one of the many companies across the market to have employed GPT-5’s advanced AI capabilities, with one purpose in mind: to let Oracle’s customers take full advantage of sophisticated reasoning and coding abilities without any hassle. And assist in amping up their critical workflows, i.e.: GPT-5 is OpenAI’s smartest, fastest, and most useful model to date. It’s an expert at debugging, Excel creation, editing, etc., designed to meet diverse user needs. GPT-5 will operate natively across its database portfolio…
Eventify introduces a comprehensive suite to tackle persistent B2B event management complexities for teams worldwide
Automation should free up time to deepen customer relationships- not replace human touch. In this episode of TechTalk by Ciente, Suruchi Bhargava (CMO at Ciente) talks with Shana Brewer (Director of Global Campaigns, Veeam) about how marketing leaders can stay authentic while embracing automation. The electrifying yet candid discussion explores what it takes to put the buyer at the heart of every strategy, design channel approaches that create seamless customer journeys, and use data-driven nurturing to close the gap between marketing and sales. It’s time to meet customers in the decisive moments that matter most. Catch the entire episode! Shana BrewerDirector of Global Campaigns at Veeam Software Shana Brewer…
In an exclusive by the Guardian, a study has found that AI overviews have been causing significant dips in audiences. This has posed a massive threat to media owners who rely on publishing journalistic pieces and condensing market insights into understandable chunks. AI summaries have become the norm, and many people are choosing not to dive deeper into their queries. The piece also says that Google has been showing links to YouTube prominently, raising ethical questions. Of course, Google spokespersons have said that all of this is based on inaccurate studies and research. However, this does raise the question: What…
This episode of TechTalk by Ciente is all about cracking the code on how ABM, data, and deep buyer insights can drive pipeline impact that keeps the stakeholders pleased. Marta George (Head of EMEA ABM programs, Ping Identity) sits down with Suruchi Bhargava, CMO at Ciente, for a deep dive into dynamic ABM strategies. There’s no denying that ABM is marketing’s holy grail. But its impact shouldn’t be confined to one team. Tune in to explore three major themes- The shift from vanity metrics to meaningful measurement Why buyer engagement needs to be more immersive and less interruptive How ABM…
Perplexity launches its AI-powered web browser, Comet, in a power move to challenge the market leader, Google Chrome. Google Chrome dominates the global browser industry by a whopping 68%. It’s the leading face of web search. And remained the most widely used platform amongst its competitors, such as Firefox, Microsoft Bing, and Safari. And NVIDIA-backed Perplexity has only recently taken a deep dive into the boiler. Launched recently, its first impressions are gradually rolling in. Currently, it’s only available to a few lucky nitpicks from Comet’s waitlist or those subscribed to Perplexity Max. With AI-driven search capabilities, Comet aims to…
The change will take effect before the start of trading on Friday, according to the S&P Dow Jones Indices. This is a big win for the organization after its stocks had fallen 36% this year due to weaker earnings and industry trends in the marketing and communication sector. The inclusion of Trade Desk has also replaced Ansys, which was acquired by Synopsys; this marks a sector shift inside the index, moving from industrial software to digital advertising. Joining the S&P 500 is a milestone for Trade Desk and the marketing industry. Especially programmatic advertising, signifying that Wall Street sees advertising…
Hex announces a new funding round to transform its long-standing vision into reality – a single data analytics platform for beginners and advanced users. Hex Technologies is driven by a single purpose: to help organizations gauge the maximum potential of their data sets. Data is a goldmine for every business, whether to assess buyer behavior or develop the next-gen AI model. With clean data in hand, organizations personalize all their operations and make informed decisions. But very few businesses know that leveraging data transcends the mundane – from security to creativity, it embodies versatility. And sets your operations in the…