Author: Ciente Editorial Team

There are plenty of perils of a traditional startup model. To negate these, modern tech is offering them a solution – to do more with less. A significant portion of the world hasn’t witnessed the prowess of AI. A moderate portion of the rising population is in pace with the emerging AI innovations, with many more in tow. Some have proved to be quite fruitful, while others have met with failure. But keeping track of the industries that artificial intelligence has infiltrated isn’t simple. Silicon Valley is another domain on its expanding list. While unsurprising, AI is transforming how startups…

Businesses are on a quest to identify the best analytics tool for their requirements. Power BI or Agency Analytics, which should you integrate? Are you drowning in data but struggling to find the perfect analytics tool? You’re not alone. Data analytics and business intelligence are more important than ever, helping brands fine-tune their performance and garner target clients. But with so many options out there, it can feel a bit overwhelming and confusing to go ahead and lock the choice. You may often find yourself in doubt as to which data analytics provider you need to consider. The choice surrounding…

For marketers, data is a goldmine. But not all data is clean. How do brands gauge the most accurate insights from what is already available? Today’s competitive market demands marketing campaigns that use data in their decision-making strategies. The ample amount of information available allows marketers to rely more heavily on data-driven insights for strategy development. But how can businesses gauge the correct information on their campaigns? Through marketing analytics tools. These help brands obtain transformative results, understand the latest market trends, and identify the cracks. In simple words, adopting such tools allows businesses to meet changing demands. However, the…

Mediocre campaigns are something every brand steers clear of. But with agile marketing, you can take your campaign performance up a notch. Modern businesses operate in a rapid marketing environment where they constantly search for innovative approaches to maintain their market lead. The willingness to use the latest tech has become imperative because of evolving consumer habits and the rapid progression of digital tools. The agile marketing approach stands as a methodology that focuses on adaptable planning and perpetual progress. What is agile marketing really about and what factors drive its rapid adoption throughout the industry? Agile methodologies initially used in software…

As DeepSeek sparks curiosity and gains popularity, South Korea’s data protection authority suspends the new downloads of the Chinese AI app. This move was taken on the grounds of Non-compliance with privacy laws. The app’s service is to resume after introducing improvements in the country’s privacy law. Authorities are yet to review DeepSeek’s data processing practices. DeepSeek’s suspension follows international concerns over its privacy policy and how it manages user data. What followed the action to halt DeepSeek downloads- foreign and defense ministries blocked internal access to the service. To overcome this restriction, the Chinese startup appointed legal representatives in…

PhotoShopping is quickly becoming a thing of the past. With Adobe’s recent innovations, editing and creating processes are taking a new turn. With the advent of AI-driven tools, the workflow has become efficient and faster. Employees shy away from applying their entire focus to tedious, repetitive tasks. Emerging tech has introduced new methods and offered convenience. The creative mammoth, Adobe’s recently developed features, are the new additions to this AI game. Two of its updates – Adaptive Profiles and Distraction Removals – are innovating image editing. With new tools at hand, users can now edit out photobombers or irrelevant objects…

Connecting with customers throughout their buyer’s journey lays the foundation for a personalized marketing strategy. How can you ace it? Aligning with your customer’s journey has become essential in today’s competitive business landscape. Every interaction your customers experience with your company shapes their perspective of your business. Customer journey touchpoints are important in developing smooth experiences and establishing enduring customer relationships. A touchpoint can include any of the following: an online ad campaign, customer service call interaction, website visitation, social media activity, or even a basic email exchange. Each touchpoint connects with the next to create a customer journey from awareness through conversion.…

Although data analytics provides valuable customer insights, you may encounter roadblocks. Being aware of these will help you tackle them head-on. The tech industry is continuously shifting, with new tools and innovations being introduced. And amidst all this, analytics remains the cornerstone of informed decision-making. However, some B2B brands struggle to retrieve actionable insights from raw data. With new data ushering in, businesses must streamline information and invest in the right technologies. Brands can see a massive difference in their performance efficiency with data analytics. However, there are some challenges associated with its application. Let’s dive into them. Slaying the…

Businesses are determined to derive the maximum value from their efforts. How can they spearhead their strategies toward the most promising accounts? In the era of hyper-digitization, originality has taken a back seat. Every approach, which promises to be different, lacks authenticity and a voice that calls out to the masses. The essence at the base of almost everything entails a specific monotony. It is prevalent in marketing. ABM used to be a niche practice, but today it’s become a common B2B marketing strategy. Initially, the focus was only on leveraging this hands-on approach for long-term growth and a handful…

Brands often spend a chunk of their time curating high-quality digital assets. Find out how DAM can help gauge its maximum value. Due to the large data assets businesses produce, they must now adopt structured asset management practices. The risk factor in not doing so can result in inefficiencies and low productivity, especially when digital assets remain scattered and unstructured without a proper management system. This is where Digital Asset Management is a significant addition. Digital Asset Management (DAM) system stores and organizes digital content while facilitating retrieval and distribution. It maintains content consistency while speeding up collaboration and securing…