Eventify introduces a comprehensive suite to tackle persistent B2B event management complexities for teams worldwide
Author: Ciente Editorial Team
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Automation should free up time to deepen customer relationships- not replace human touch. In this episode of TechTalk by Ciente, Suruchi Bhargava (CMO at Ciente) talks with Shana Brewer (Director of Global Campaigns, Veeam) about how marketing leaders can stay authentic while embracing automation. The electrifying yet candid discussion explores what it takes to put the buyer at the heart of every strategy, design channel approaches that create seamless customer journeys, and use data-driven nurturing to close the gap between marketing and sales. It’s time to meet customers in the decisive moments that matter most. Catch the entire episode! Shana BrewerDirector of Global Campaigns at Veeam Software Shana Brewer…
In an exclusive by the Guardian, a study has found that AI overviews have been causing significant dips in audiences. This has posed a massive threat to media owners who rely on publishing journalistic pieces and condensing market insights into understandable chunks. AI summaries have become the norm, and many people are choosing not to dive deeper into their queries. The piece also says that Google has been showing links to YouTube prominently, raising ethical questions. Of course, Google spokespersons have said that all of this is based on inaccurate studies and research. However, this does raise the question: What…
This episode of TechTalk by Ciente is all about cracking the code on how ABM, data, and deep buyer insights can drive pipeline impact that keeps the stakeholders pleased. Marta George (Head of EMEA ABM programs, Ping Identity) sits down with Suruchi Bhargava, CMO at Ciente, for a deep dive into dynamic ABM strategies. There’s no denying that ABM is marketing’s holy grail. But its impact shouldn’t be confined to one team. Tune in to explore three major themes- The shift from vanity metrics to meaningful measurement Why buyer engagement needs to be more immersive and less interruptive How ABM…
Perplexity launches its AI-powered web browser, Comet, in a power move to challenge the market leader, Google Chrome. Google Chrome dominates the global browser industry by a whopping 68%. It’s the leading face of web search. And remained the most widely used platform amongst its competitors, such as Firefox, Microsoft Bing, and Safari. And NVIDIA-backed Perplexity has only recently taken a deep dive into the boiler. Launched recently, its first impressions are gradually rolling in. Currently, it’s only available to a few lucky nitpicks from Comet’s waitlist or those subscribed to Perplexity Max. With AI-driven search capabilities, Comet aims to…
The change will take effect before the start of trading on Friday, according to the S&P Dow Jones Indices. This is a big win for the organization after its stocks had fallen 36% this year due to weaker earnings and industry trends in the marketing and communication sector. The inclusion of Trade Desk has also replaced Ansys, which was acquired by Synopsys; this marks a sector shift inside the index, moving from industrial software to digital advertising. Joining the S&P 500 is a milestone for Trade Desk and the marketing industry. Especially programmatic advertising, signifying that Wall Street sees advertising…
Hex announces a new funding round to transform its long-standing vision into reality – a single data analytics platform for beginners and advanced users. Hex Technologies is driven by a single purpose: to help organizations gauge the maximum potential of their data sets. Data is a goldmine for every business, whether to assess buyer behavior or develop the next-gen AI model. With clean data in hand, organizations personalize all their operations and make informed decisions. But very few businesses know that leveraging data transcends the mundane – from security to creativity, it embodies versatility. And sets your operations in the…
Google and Amazon are both set to make significant moves in digital advertising. But their underlying approach broadly differs. Last week, two industry giants kicked off their respective marketing conferences: Google Marketing Live and the Amazon Publisher Services (APS) Summit. These conferences were a strategic opportunity for both companies to launch their future offerings in the advertising landscape. While Google addressed its in-house advertisers, Amazon catered to publishers and discussed supply-side AdTech. At the nucleus of both their AdTech offerings is an upgraded customer experience. Google is crucially focused on an information-search process driven by intelligence. When users input a…
IRIS Software’s investment in Instead can be cited as a strategic partnership rather than a minority investment. The leading HR, accountancy, and payroll software provider hopes to elevate Instead’s marketing and sales capabilities by lending a helping hand. But it’s not a single-sided investment. Both parties are in a more symbiotic partnership, where the AI-driven tax platform helps IRIS evolve its accountancy management through intelligent automation. It marks a significant step towards innovation for the companies as they promise to deliver more intelligent and accessible solutions in their respective domains. “Our investment in Instead marks an important step in supporting…
A successful first day at BCI’s BCAW+R highlights how AI helps businesses prepare for and anticipate disruptions, with a focus on predictive analytics. AI is no longer an option but imperative to enhance resilience strategies. This was the main topic of discussion as BCI kick-started its Business Continuity and Resilience Awareness Week (BCAW+R). The panel initially dove into some commonplace organizational responses for navigating market disruptions. And the primary one is AI systems. For resilience across businesses, AI has come to occupy a significant position. It’s no longer just an enabler but the guiding principle, helping organizations augment their capabilities.…